tvScientific CEO and co-founder Jason Fairchild’s column featured on Ad Exchanger
The fastest growing segment of the $72 billion TV ad market is CTV advertising. There are dramatic changes happening within TV advertising, which has traditionally been dominated by roughly 300 national advertisers. But with new connected devices, advertising technology is integrating with these platforms to make ads on CTV accessible and measurable for all businesses.
I talk with marketers every day about CTV and get to do a bit of pattern recognition around what issues, questions and concerns arise in multiple categories, from Fortune 500 brands to large direct-to-consumer (DTC) businesses to the local garden store. These are the five most common questions or themes that come up in conversation.
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