Jessup’s CRO appointment signals the startup’s continued growth, having gained a talented leader with expertise across ad tech, mobile games, and platform experience.
PASADENA, Calif.–(BUSINESS WIRE)–tvScientific, a Connected TV (CTV) buying and attribution platform, announced today the appointment of its new Chief Revenue Officer, Shannon Jessup, former Global Chief Revenue Officer for Tapjoy, a leader in mobile performance advertising and app monetization. Jessup is a sales and marketing executive with a 20-year track record of top performance within advertising, mobile, gaming, and SaaS companies. Prior to her role with Tapjoy, Shannon was the Head of Sales and Business Development for CJ Affiliate, the world’s largest performance marketing platform.
“Shannon joining tvScientific is great news for our team and our customers,” said Jason Fairchild, Co-founder and CEO of tvScientific. “With Shannon joining us as our CRO, tvScientific can accelerate our ability to empower all businesses to leverage TV advertising, not just the hundred few that dominate it now.”
Shannon will focus efforts on clients and campaigns while leading sales, account management, customer service and campaign optimization programs.
“tvScientific is truly a solution poised to disrupt the advertising landscape in the best of ways. Connected TV audiences are highly engaged, and it’s about time someone opened up this market to new advertisers and brands,” said Shannon Jessup, CRO of tvScientific. “I look forward to continuing and expanding the great work tvScientific has already done in engaging its customers and building out a team to deliver best experiences for customers.”
tvScientific is a TV advertising technology company that finally brings the power of digital advertising to television. tvScientific’s industry-first buying and attribution platform is the only CTV platform to offer a self-serve solution that combines fully optimized media buying with comprehensive measurement and attribution. An Idealab company, tvScientific co-founders include Bill Gross, founder of GoTo.com and father of the paid search business model, Jason Fairchild, an early executive at GoTo.com and co-founder of OpenX, in addition to David Koye, a veteran advertising and media executive from Cox Media and Kent Wakeford, co-founder of Integral Ad Science and COO of Kabam.