The privilege of reaching consumers via TV was previously restricted to a small handful of mega brands, but performance-driven CTV advertising is changing the playbook for good.
In our latest report, How CTV Advertising Powers the Performance TV Revolution, we analyze survey responses from 1,000 TV viewers to understand why embracing connected TV has become the power move for advertisers in 2021 and beyond.
Download your free copy of How CTV Advertising Powers the Performance TV Revolution for more in-depth analysis of how CTV advertising can help fuel growth for your business.
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86% of consumers subscribe to more than one streaming service
The majority watch those services on connected TV (73.5%)
At least one of those services is supported by ads for 91.6% of subscribers
Ads on TV and streaming services outperform those on social media, websites, and mobile games for brand recall and affinity