As we head into peak holiday season, we’re helping advertisers optimize performance, simplify campaign management, and prepare for 2025.
From new integrations to key platform updates and resources that turn proof into performance, here’s what’s new (and what you may have missed).
This month, we’ve added three powerful integrations to help you unify performance data across platforms. Adding integrations can with tvScientific can deepen measurement, attribution, and scalability, making Performance TV even more powerful:
Why it matters:
These integrations pull your CTV performance into the same workflows, dashboards, and attribution paths you already rely on. That means fewer data silos, clearer cross-channel measurement, and a smoother path to optimizing outcomes across your entire performance stack.
See our full list of Integrations
Change Log: Stay in the know. Track all recent changes to your campaign activities and events — giving you full visibility into who did what, when, and why.
Standardized Events & Goals: Simplify performance tracking with a unified set of standardized events and goals. This improvement makes measurement and optimization faster, clearer, and more consistent across campaigns.
Simple Bid Strategy Selection: We’ve streamlined how you choose bidding strategies — so you can easily align campaign goals with the right optimization model, without extra clicks or guesswork.
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Event: Digiday x tvScientific
Future-Proofing Your Brand Discovery: Why Smart Marketers Are Expanding Beyond Traditional Search Search is shifting fast thanks to the rise of LLMs, and the smartest marketers are already adjusting. Join us for a live session on how CTV drives demand before the query happens and how AI-powered targeting, creative, and measurement are redefining cross-channel performance. November 13 Reserve your Spot |
On-Demand: Proof Over Promises WebinarLG, Wildgrain & Rockerbox share the data behind Performance TV From scaling affiliates to growing subscribers on small budgets, leading brands are proving how Performance TV delivers measurable outcomes, not just exposure. Watch the on-demand discussion featuring:
See how they turned proof into performance, and how you can, too. Watch Now
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Resource: 2025 Performance TV Playbook for Retail Marketers
A retail marketer’s guide to launching, optimizing, and measuring Performance TV campaigns that win Black Friday + Cyber Monday. Learn how to:
Access the Retail playbook |
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Resource: CTV Unwrapped 2025: The Holiday Advertising Trends ReportThe holidays never go exactly as planned, but your campaigns can.
Read the 2025 Holiday Trends Report
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Partnering with CJ and tvScientific, LG turned CTV into a core affiliate performance channel, scaling outcomes without increasing spend.
Results:
Launch promotions early to capture intent before Black Friday saturation.
Retarget cart abandoners with smart reminders during peak shopping days.
Cozy creative for home, lifestyle, and seasonal goods.
That’s a wrap for November! From smarter workflows to proven performance, we’re helping you plan smarter and perform stronger.
Need help setting up a new integration or reviewing your next campaign ? Your tvScientific Account Manager is ready to guide you. Until Next Month!