Jason Fairchild, tvScientific's Co-founder and CEO shares his insights on how CTV is the next massive growth opportunity for performance marketers.
Our CEO Jason Fairchild speaks with dailyadbrief.com to share insights into how TV advertising no longer needs to be subjective.
Today’s marketers confront a question that has tortured advertisers since the dawn of TV in the 1950s: Is TV an effective medium to drive consumer...
Virtual multichannel video providers (vMVPDs) are now in 19% of U.S. broadband households--nearly double the saturation level as recently as 2019,...
The report, How CTV Advertising Powers The Performance TV Revolution, analysed first-party and consumer data to better understand how CTVs are...
Findings from connected TV (CTV) performance advertising platform tvScientific’s survey indicate that a majority of consumers say the primary way...
A new survey from tvScientific finds that connected TV viewing is now the dominant way to watch programming and that ads on connected TVs are more...
More than 50 percent of consumers watch video content from connected TVs, while brand recall on CTV advertising is at least 39 percent higher than...
More than 50 percent of consumers watch video content from connected TVs, while brand recall on CTV advertising is at least 39 percent higher than...
More than 50 percent of consumers watch video content from connected TVs, while brand recall on CTV advertising is at least 39 percent higher than...