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What Is CTV? A Complete Guide to Connected Television
What is CTV? In this complete guide, we break down everything marketers need to know about this powerful performance ad channel.
Learn how CTV advertising combines the best of performance marketing with the power and scale of televised storytelling.
Learn how CTV advertising combines the best of performance marketing with the power and scale of televised storytelling.
In our new guide, we outline everything marketers need to know about incorporating CTV into modern advertising strategies.
Learn what differentiates CTV from other growth marketing channels:
- Measurement without privacy concerns
- Transparency and real-time feedback
- Increased reach without increased cost
- Higher brand recall
- Ads consumers actually appreciate
- Accurate audience targeting
We also answer frequently asked questions about designing CTV-specific ad creative and outline the five most important steps to getting started with CTV.