Advertisers want their ads to be memorable and engaging. While the ad itself needs to be both of those things, the platforms you choose are vital as well. Interestingly, our survey found that consumers were able to recall streaming TV ads 39% more often than ads on other channels. This is encouraging for advertisers, especially since respondents found these ads to be less annoying than ads they encounter on other channels.
To discover more about this and other interesting statistics, check out TV Technology’s article.