Today’s marketers confront a question that has tortured advertisers since the dawn of TV in the 1950s: Is TV an effective medium to drive consumer response? The best way to answer this question is by examining available measurement and observation technologies. Unfortunately, despite TV’s power to reach and influence massive audiences, the medium is severely lacking in effective observation and measurement tools. Putting that aside, TV advertising still has the potential to compete with social and search.
To learn how TV advertising compares to social and search, check out our great guest article with online publication Street Fight.