News

tvScientific by Pinterest Debuts Creative Advisor | tvScientific

tvScientific — Mon, 15 Jun 2026 13:22:40 GMT

New solution analyzes TV creative using performance signals, helping advertisers drive consumer engagement, including an average 13% campaign performance improvement.¹

Introducing tvScientific by Pinterest: Pinterest Audiences now available for Connected TV

tvScientific — Fri, 08 May 2026 18:44:14 GMT

tvScientific by Pinterest announced today that, for the first time, advertisers can now reach Pinterest’s exclusive high-intent audiences off of Pinterest and on the biggest screen in the house, TV. This launch marks the first major milestone since Pinterest completed its acquisition of tvScientific in February 2026, bringing together Pinterest’s unique first-party audiences and tvScientific’s performance advertising platform.

Performance TV is Advertising’s #1 Investment Channel | tvScientific

tvScientific — Wed, 28 Jan 2026 19:49:45 GMT

tvScientific’s 2026 State of Performance TV Report finds the category now leads media investment, ties social as the most effective channel, and drives both revenue and brand growth

PASADENA, Calif. — January 28, 2026 — tvScientific, the most sophisticated advertising platform for Performance TV, today released its 2026 State of Performance TV Report, revealing that it has become the number one channel for advertising investment as marketers face growing pressure to capture attention, control costs, and prove outcomes in a rapidly changing industry.

Pinterest to Acquire tvScientific | tvScientific

tvScientific — Thu, 11 Dec 2025 14:04:20 GMT

SAN FRANCISCO — December 11, 2025 — Pinterest, Inc. (NYSE: PINS), a leading AI-powered visual search and discovery platform, today announced it has entered into a definitive agreement to acquire tvScientific, a connected TV (CTV) performance advertising platform. For the first time, Pinterest will combine its intent-rich audience signals with a CTV engine, so marketers can clearly measure how TV lifts the results of their performance ad campaigns.

Performance Marketing World: Why Amazon Will Not Devour Advertising

tvScientific — Tue, 26 Aug 2025 18:49:14 GMT

August 26, 2025

AdExchanger: How Wildgrain Developed The Right Recipe For CTV Advertising

tvScientific — Fri, 22 Aug 2025 16:56:14 GMT

August 22, 2025

tvScientific Launches Guaranteed Outcomes | tvScientific

tvScientific — Mon, 16 Jun 2025 06:30:00 GMT

CANNES, France, June 16, 2025 — tvScientific, the most sophisticated performance advertising platform for connected TV (CTV), today announced the launch of Guaranteed Outcomes, a new program that enables advertisers to define their performance goals — and guarantees the results.

tvScientific Hires Brad Murphy as Head of Brand Sales to Accelerate Adoption of Performance TV

tvScientific — Tue, 22 Apr 2025 16:39:53 GMT

PASADENA, CA, UNITED STATES, April 22, 2025 / -- tvScientific, the leading performance advertising platform for connected TV (CTV), today announced the appointment of Brad Murphy as Head of Brand Sales. Murphy will lead the company’s brand sales strategy, helping drive adoption of Performance TV across enterprise advertisers, high-growth disruptor brands, and strategic partners.

“tvScientific has a massive opportunity to redefine how performance marketers think about TV,” said Murphy. “This team has built something truly differentiated — a platform that delivers the scale and impact of TV with the transparency and outcomes of digital. I’m excited to help bring this vision to even more brands and agencies who are ready to evolve their media strategy.”

Murphy joins tvScientific from Moloco, a machine learning demand-side platform (DSP), where he served as Head of the U.S. Consumer Business. At Moloco, he led vertical sales teams and shaped the enterprise go-to-market strategy, while also overseeing cross-functional initiatives spanning data science and operational support.

Prior to Moloco, Murphy was the General Manager at Roku, where he led the Growth Performance business segment. Before Roku, Murphy spent over nine years at Meta in sales leadership roles. He played a pivotal role in building new verticals, including FinTech and Disruptors, with a strong focus on client acquisition and go-to-market strategy. He also founded and led Meta’s venture capital partnerships team, working closely with top VC firms to advise early-stage startups on performance marketing and establishing a new acquisition channel for SMB and mid-market clients.

Murphy’s appointment comes at a pivotal time for tvScientific, following the company’s $25.5 million Series B raise and a series of platform advancements including new ML-driven optimization technology and cost-per-outcome buying. His experience scaling performance businesses will help deepen tvScientific’s relationships with brand advertisers and drive the next phase of go-to-market execution.

“High-performing companies are built by high-performing teams — and Brad fits that mold exactly,” said Jason Fairchild, CEO and co-founder of tvScientific. “I first met Brad five years ago when he was leading Facebook’s Disruptors team. Since then, I’ve watched him scale performance at Roku and Moloco with precision and ambition. As tvScientific evolves from a scrappy Series A startup into a more structured, go-to-market-focused company led by seasoned operators, Brad is a key piece of that transformation. We’re lucky to have him.”

Murphy stepped into his role at tvScientific in April 2025. To learn more about how tvScientific’s Performance TV platform drives measurable outcomes for brands, visit www.tvscientific.com.

About tvScientific

tvScientific is the most sophisticated performance advertising platform built for connected TV, making TV advertising accessible and measurable for brands and apps of all sizes. The platform offers a self-managed, cost-per-outcome (CPO) solution that automates and optimizes TV buying, leveraging massive data to prove the true value of TV advertising.

tvScientific reaches 95% of ad-supported video-on-demand audiences, using proprietary, deterministic ID technology to connect ad exposure with real business outcomes — providing advertisers with radical transparency and unprecedented ROI.

For more information, visit www.tvscientific.com.

eMarketer: tvScientific funding round signals increased interest in ad tech

tvScientific — Tue, 04 Feb 2025 17:16:46 GMT

February 3, 2025--

tvScientific Raises $25.5 Million in Moves to Bring Performance Marketers to CTV

tvScientific — Mon, 03 Feb 2025 17:15:01 GMT

February 3, 2025-- Ad tech startup tvScientific has raised a $25.5 million Series B in its effort to make buying and measuring TV advertising easier, CEO Jason Fairchild exclusively tells Axios.