Cyber Monday hit $13.3 billion in online sales last year, the biggest shopping day ever. With Black Friday and Cyber Monday around the corner, competition for consumer attention is fierce. Retail marketers need every advantage to stand out and drive measurable results.
TV has always been powerful but hard to track... until now. Performance TV lets you target, optimize, and measure just like any digital channel. This guide shows you exactly how to use it to reach shoppers and boost sales this holiday season.
What you’ll learn: