tvScientific and Adjust Success with CTV Advertising | tvScientific

Earlier this month tvScientific co-hosted a webinar with Adjust and Applovin where we discussed how Wordscapes utilized tvScientific and Adjust to craft a meaningful CTV strategy. Our experts explain how through using both tvScientific and Adjust’s top notch platform capabilities, CTV advertising can become more than just an incremental source of  your marketing mix. 

In this case study turned webinar, you will hear more about how you can get the most out of CTV marketing channels including:

• How testing different targeting can help you drive better performance. Test, learn, scale, is the key! 
• How Wordscapes was able to more accurately measure performance (ROAS) with both platforms measurement and attribution capabilities 

We hope you will have some of your questions answered around the disruptive world of CTV advertising but to help get you warmed up, we hope you can answer some of our questions too! Go ahead, test your knowledge - and find the answers in the full version of the webinar seen here.

What network did Wordscapes see huge success with?

1. Univision
2. Hulu
3. Peacock
4. Tubi

What additional insights did Applovin test within the tvScientific dashboard?

1. Dayparting
2. Designated Market Area (DMA) Targeting
3. Networks
4. All of the above

CPIs for Wordscapes CTV campaign decreased by ___% compared to the CPIs of their mobile campaign.

1. 2%
2. 5%
3. 10%
4. 20%