Better Buying
Direct Access to Premium CTV Inventory

tvScientific is the first supply-path optimized buying platform in the industry, providing direct access to premium CTV inventory from the source (the CTV publisher), bypassing unnecessary technology layers, and delivering the highest value to buyers.

Better Measurement
Match Ad Exposure to Site Visits and Outcomes

Through tvScientific's proprietary, patent-pending CTV attribution platform, businesses can now match CTV ad exposure to site visitations and outcomes through a direct 1:1 deterministic ID match without relying on extrapolations from small panels or samples.

The tvScientific Platform

Transform TV into a Scalable Marketing Channel That Delivers Clear ROI

The TV is the largest screen in the house (often with an entire room dedicated to it) ... but it's the only device that hasn't been accessible to marketers focused on driving clear business outcomes.

Today, 80%+ of the $72B US television advertising market is dominated by only 300-500 national advertisers.

If compared to search or social, where those platforms have over 9M active advertisers, the problem is self-evident. TV is a high-friction ad channel that lacks digital-like accessibility, control, measurement and accountability.

tvScientific was created to solve that problem.

Request Platform Access

Targeting

Digital Targeting on CTV

The tvScientific platform is fully integrated with trusted third-party data sources, enabling digital-like targeting with over 15K unique segments.

Learn More

Buying

CTV Supply Path Optimization

tvScientific is the first supply path-optimized buying platform in the industry, providing direct access to premium CTV inventory directly from the source (the CTV publisher), bypassing unnecessary technology layers, delivering the highest value to buyers.

Learn More

Measuring

CTV Campaign Delivery Measurement

Through tvScientific's proprietary, patent-pending CTV attribution platform, businesses can now match CTV ad exposure to site visitations and outcomes through a direct 1:1 deterministic ID.

Learn More

Optimizing

CTV Campaign Optimization

With 1:1 attribution, as opposed to the limited panel approach, unprecedented granular CTV reporting enables clients to identify what is working, what is not working, and adjust the media plan accordingly.

Learn More

Reporting

CTV Reporting + Second Screen Response

Robust reporting proves the value of CTV investment and is integrated directly into Google Analytics. You'll understand the halo effect CTV has on all digital channels while creating lasting awareness and future purchases.

Learn More

Creative

Create Better Performing Video

Connect with our built-in creative lab that simplifies the process of making gorgeous TV ads that captivate and drive performance.

Learn More