Today we’re shining the spotlight on Emily Robinson, our Vice President of Marketing, who somehow manages to bring big-picture strategy and sharp storytelling together with her own creative twist (and a little fun). When asked what streaming genre her work style would be, she summed it up perfectly: part romantic comedy, part zombie thriller, and part drama. Or in her words, a “rom-com-zom-dram.”
Before diving into the world of ad tech, Emily started on the media planning and buying side, launching campaigns for blockbuster films like The Devil Wears Prada, Borat, and X-Men. That experience gave her a deep appreciation for what marketers truly need to succeed, and also revealed just how complex advertising can be.
“I loved it, but I wanted to be on the side of creating tools that solve those problems instead of just working around them,” she explains. That curiosity pulled her into ad tech, where she’s been building and marketing solutions ever since.
At tvScientific, Emily is at the center of the fast-moving Performance TV space: a category she believes is redefining what’s possible for marketers.
“Years ago, people talked about the idea of buying TV like digital almost like it was a myth,” she says. “But here, you can buy TV on a CPA basis and connect campaigns directly to business outcomes. You get the reach and storytelling power of TV, but only pay when a transaction happens. It’s the best of both worlds.”
For growth-minded brands, she points out, that shift makes TV newly accessible. “The myth I’d love to bust is that TV is only for the top 500 brands with Super Bowl budgets. It’s just not true anymore.”
Emily’s excitement for Performance TV comes back to one word: measurability.
“Marketers are craving transparency and control,” she explains. “They want to know what’s working, where their dollars are going, and how to optimize. The days of spray and pray are long gone.”
It’s that same obsession with outcomes that fuels her own work. While she’s always tracking customer acquisition costs, lately she’s been geeking out over LinkedIn engagement rates. “It’s energizing to see how people respond when content actually adds value to the comments, the shares, the conversations. That’s when you know it’s landing.”
It's this kind of real-time optimization that also makes tvScientific AI so effective for TV advertising, finding the right audiences and making smarter bidding decisions faster than traditional methods.
Given her passion for outcomes, we asked Emily what she’d have AI tackle in her personal life. Her answer? Meal planning.
“I don’t love cooking… If AI could just do all the meal planning for me… and then possibly… a robot that could also create the meal.” It’s a wish many busy marketers can probably relate to. And a reminder that even performance-driven leaders dream about a little extra help outside of work.
Of course, it’s not all metrics and media plans. Emily has her own unique way of sparking creativity, something she calls Bliss and Brainstorm. Instead of the typical 45-minute heads-down session, she mixes in hikes, yoga, or even a spa day, sprinkling brainstorming between activities.
“Those Eureka moments often come when you give your brain a little space.”
Her inspiration doesn’t just come from fresh air and relaxation, though. When she steps away from campaign strategy, Emily also turns to a few go-to sources that keep her sharp: the Dear Marketers Podcast with Emily Kramer for practical playbooks and real talk, Marketing Brew for quick trend updates, and bold campaigns like Liquid Death’s over-the-top creativity… a perfect example of transparency and humor done right.
What makes Emily proudest isn’t just the work she leads, but the culture she’s part of at tvScientific.
“This really is an entrepreneurial company where everyone is expected to kind of step up and test, learn and optimize. We say that there is this scientific method and we call it the tvScientific method… move fast, break things, learn, evolve, and share with everyone what you found.”
That entrepreneurial spirit makes the company feel smaller in the best way, even as it scales.
From blockbuster beginnings to pioneering the next frontier of advertising, Emily Robinson brings the perfect mix of strategy, storytelling, and rom-com-zom-dram flair to everything she touches. She’s proof that the future of Performance TV is measurable, transparent, and maybe even a little fun.
Interested in becoming a tvScientist? Apply here.