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All Insight

Black boxes aren’t a necessary tradeoff for performance

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Broadcasters Take the Wheel on NextGen TV

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Performance Unwrapped: Smarter Tools, Proven Outcomes & Holiday Momentum | October 2025 tvSci Guide

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tvScientist Spotlight: Meet Morgan Bell-Schildt

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Streaming Ads Get Told to Use Their Inside Voice

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LLMs Will Do to Search What the Internet Did to Classifieds

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Small Sponsors Can Still Shake Up TV Advertising

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Vibe vs. tvScientific: Why Patented AI Outperforms Basic CTV

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Revenue IQ: The Driving Force Behind Growth Companies

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CTV Incrementality 101: How to Run a Lift Analysis for TV Ads (Ahead of Prime Day)

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Creative Isn’t the Hard Part of Performance TV

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Set Smarter Goals & Get a Head Start on Q4: tvSci Guide September 2025

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Tatari vs. tvScientific: Which CTV Platform Delivers Smarter Optimization?

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tvScientist Spotlight: Meet Emily Robinson

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A New Lawsuit Says Google Can't Pass Go

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5 Key Performance TV Metrics Every Retail Brand Should Track

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