Event
A Winning CTV Strategy in 2023: A TV Advertising AMA
Watch tvScientific co-founder and CEO Jason Fairchild in this video AMA on everything CTV
Insight
News
CTV Advertising and the New Outcome Currency
Unified currencies are a useful tool for upper funnel marketing tactics, but miss the point for advertisers that are focused on bottom-of-funnel...
News
Meet Our New VP of Technology Chris Johnson
Chris Johnson will join the performance advertising platform as VP of Technology
News
Why Digitally Native Brands like Wisp and Earnin Are Turning to CTV
As social platforms lose their luster, performance advertisers find success in streaming.
News
tvScientific Announces Michael Bilow as its First Head of Data Science and the Formation of its Data Science Advisory Board
The Strategic Appointments Will Accelerate tvScientific’s Adoption of State-of-the-Art CTV Attribution and Optimization Technologies for Digital...
News
The Rise of User-Generated Content in CTV
Online publication StreetFight featured our Chief Revenue Officer Shannon Jessup to discuss the rise of UGC in CTV.
News
What 25 Years of Paid Search Can Teach Us About TV Advertising
TV has always been the most important and powerful screen in the American home. Now, digital-first marketers can drive ROI in the most influential...
Event
Connected TV in 2023 and Beyond
We’re co-hosting a webinar with a panel of industry experts to discuss CTV advertising best practices, industry trends, and the findings of the CTV...
News
CTV Advertising is Evolving
Our CEO and Co-founder, Jason Fairchild, gives insight into the future of CTV advertising and its relationship with the paid search model.
News
CTV Advertising Could be Retail Marketer’s Key to Success
With social marketing on the decline, marketers looking to increase their scale of measurable performance should look no further than CTV...