tvScientific Newsroom

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About tvScientific

tvScientific is a performance advertising platform built for connected TV, making TV advertising accessible and measurable for brands and apps of all sizes. tvScientific offers a self-managed solution that simplifies and automates TV buying and optimization, leveraging data to prove the actual value of TV advertising. Founded by advertising and digital media executives, tvScientific works with industry leaders, like NBCUniversal, in their effort to advance CTV advertising.

In the News

Aug 22, 2023

tvScientific Rolls Out Cost-Per-Outcome Model for CTV Ad Campaigns

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Aug 17, 2023

tvScientific To Charge Advertisers Only If A Campaign’s Desired Outcome Happens

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Mar 6, 2023

CTV Advertising and the New Outcome Currency

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Dec 22, 2022

The Rise of User-Generated Content in CTV

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Dec 1, 2022

What 25 Years of Paid Search Can Teach Us About TV Advertising

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Nov 15, 2022

CTV Advertising is Evolving

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