About Us

Introducing tvScientific

tvScientific is the first performance advertising platform built for the connected TV. The tvScientific platform combines the power of television and the precision of digital marketing to deliver measurable impact for any business that requires a person to make a purchase or take an action. tvScientific offers a self-managed solution for performance marketers, making test-and-learn agility possible in the TV space. The platform uses proprietary, deterministic ID technology to segment and target consumer audiences at scale, while its dashboard gives marketers access to real-time reporting, including pinpoint-accurate attribution and ROAS calculations.

An Idealab company, tvScientific was co-founded by senior executives with deep roots in programmatic advertising, digital media, and ad verification. The company is headquartered in Pasadena, California.