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About Us

Introducing tvScientific

 

 

tvScientific is the first performance advertising platform built for the connected TV. The tvScientific platform combines the power of television and the precision of digital marketing to deliver measurable impact for any business that requires a person to make a purchase or take an action. tvScientific offers a self-managed solution for performance marketers, making test-and-learn agility possible in the TV space. The platform uses proprietary, deterministic ID technology to segment and target consumer audiences at scale, while its dashboard gives marketers access to real-time reporting, including pinpoint-accurate attribution and ROAS calculations.

An Idealab company, tvScientific was co-founded by senior executives with deep roots in programmatic advertising, digital media, and ad verification. The company is headquartered in Pasadena, California.

Jason Fairchild

Jason Fairchild

Co-Founder + CEO

A recognized leader in the ad tech industry with a proven track record of innovating and scaling new technologies and business models.

David Koye

David Koye

Co-Founder + CPO

A media executive and digital leader with nearly 20 years of experience building, leading, and growing digital media business.

Bill Gross

Bill Gross

Co-Founder

Experienced Chairman, Founder, and Chief Executive Officer with a demonstrated history of building internet technology companies.

Kent Wakeford

Kent Wakeford

Co-Founder + Board Member

Forward-thinking executive dedicated to helping technology-based companies scale for financial growth, operational excellence, and industry leadership.

Shannon Jessup

Shannon Jessup

CRO

A sales and marketing executive with a 20-year track record of top performance within advertising, mobile, internet, and SaaS companies.

Brett Tabano

Brett Tabano

SVP Marketing

A digital advertising and marketing leader with a focus on building out proven growth strategies for ad technologies.

Dell Wilkinson

Dell Wilkinson

Vice President Business Development + Partnerships

A digital industry leader with a long history in online advertising and e-commerce focused on strategic partnerships and product.

Ashley Parducci

Ashley Parducci

Vice President Client Success

A leader in the performance advertising technology space with over 15 years of experience building global customer teams and solutions.

Conor Macken

Conor Macken

Engineering Manager

Before joining tvScientific, a senior engineer at Directv's Innovation lab and a co-founder at a real estate focused startup.

Don Rowe

Don Rowe

Lead Engineer

A software engineer from Los Angeles and Seattle who draws from experience at OpenX, Amazon, and Ticketmaster.

Tim Whalen

Tim Whalen

Lead Engineer

Experienced software engineer creating data-driven web applications for the past twenty-five years, most recently at OpenX and Idealab.

Sean Foley

Sean Foley

Business Development

A consummate professional developing strategic partnerships that enhance publisher's monetization and user efficiency.

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Austin Fairchild

Account Executive

Sales Professional with experience in working with performance marketers, DTC brands, and B2B marketers in the digital video ecosystem

Advisors

John Gentry

John Gentry

CEO

Qasim Saifee

Qasim Saifee

CMO

Morgan Bailey

Morgan Bailey

Vice President

Tom Chavez

Tom Chavez

Co-Founder + CEO

Tom Morgan

Tom Morgan

Founder + CEO

Spencer Weinman

Spencer Weinman

Chief Revenue Officer

Paul Ryan

Paul Ryan

CTO

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Craig Kostelic

Chief Business Officer

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Grant Gittlin

CGO

Michael Collette

Michael Collette

Founder + CEO

MediaTech Strategies IV

Partners

Samsung
Alphamedia
Deductive
Lotame
OpenX
Oracle
Pluto TV
Quickframe
Recrue
Acxiom
Semcasting
Spring Serve
Tru Optik
Tubi
Xumo