Build, optimize, and prove the actual value of your CTV advertising campaigns
Target the right audience, at the right time
Take control of your targeting tactics. With 15,000+ unique targeting segments, tvScientific helps you precisely reach the right people based on behaviors, interests, geography, and more.
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One platform, unparalleled transparency.
Say goodbye to unknown touch points. With all of your inventory in one place, you can get a better look at your entire customer journey and are enabled to make real-time optimizations faster.
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Prove impact with real-time reporting and analytics
All your questions, answered. tvScientific lets you easily track performance metrics like CPA and ROAS, while also giving you visibility into impact on brand lift and incremental value.
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Measure the true performance of your TV ads
Outcome Measurement
Advertising is about outcomes, not impressions. With reporting features like Path-to-Purchase, Last-Click Referrers, Log-Level data verification, and more, you can drill down into the data that matters most for your organization.
Lift Measurement
Measure the impact of TV against your business goals. tvScientific helps prove lift by showcasing metrics like website traffic lift, incrementality, and impact on last-click conversion channels (halo effect).
Best-in-Class Analytics
tvScientific is radically transparent. Show the path from TV ad exposure to outcome. Easily view performance metrics like ROAS and CPA, and better understand the impact TV has on your brand.
"We turned off CTV for a couple of days and saw a decrease in performance. That prompted us to quickly devote 18% of our media spend on CTV with tvScientific."
Brittanie Williams
Chief Marketing Officer, Earnin
"The tvScientific team was invaluable in helping us navigate a new media buying channel. CTV has helped us reach our goal of finding high-quality players, cost-effectively."
Fernanda Tolentino
User Acquisition, Wildlife Studios
