The tvScientific Method

1

Audience Targeting and Media Activation

Ad delivered to household CTV; IP identified and stored to exposure file

2

Household Devices Identification

Exposure file appended with additional devices tied to household IP’s

3

Outcome Event

Ad-exposed consumer completes desired advertiser action (site visit, purchase, download) on a smartphone, laptop, or tablet

4

Outcome File

tvScientific collects data on all outcome events

5

Attribution

Attribution is identified by matching the ID’s present on both the exposure file and outcome file

6

Reporting

CTV-exposed visitor logged in Google Analytics as a pageview hit and labeled as a CTV-influenced visitor for tracking

The tvScientific Method

1

Audience Targeting and Media Activation

Ad delivered to household CTV; IP identified and stored to exposure file

2

Household Devices Identification

Exposure file appended with additional devices tied to household IP’s

3

Outcome Event

Ad-exposed consumer completes desired advertiser action (site visit, purchase, download) on a smartphone, laptop, or tablet

4

Outcome File

tvScientific collects data on all outcome events

5

Attribution

Attribution is identified by matching the ID’s present on both the exposure file and outcome file

6

Reporting

CTV-exposed visitor logged in Google Analytics as a pageview hit and labeled as a CTV-influenced visitor for tracking

CTV Advertising + Attribution Platform

Built For Businesses That Value Performance-Based Advertising

More than 9 million businesses run ad campaigns on Google and Facebook, but only a fraction of those companies advertise on TV. Why?

The simple truth is that historically, TV has been a reach and frequency or awareness medium that could not directly measure business results or outcomes. For this reason, only 300-500 national advertisers account for 80% of the $72B US TV market.

We built the tvScientific advertising and attribution platform to empower all businesses to leverage TV advertising, the most impactful ad format in existence, as a fully measurable performance marketing channel.

Digital-First Performance Businesses

Buy, Measure, and Optimize CTV Advertising

Search and social are the dominant online marketing channels because they perform. But these channels inevitably hit plateaus due to pricing or scalability issues. Where do you invest after paid search and social media channels max out?

CTV is a new channel representing a highly engaged audience of more than 200M US users. And this new channel is built on the Internet, enabling the same underlying technologies that support digital marketing. Businesses now can deliver targeted ads to the most influential screen in the house, the TV, and measure results with digital-like precision.

So, how do you leverage CTV into your next growth channel? tvScientific is the only CTV platform to offer direct access to a massive CTV audience with hands-on keyboard control (just like search and social ad platforms), including comprehensive measurement and attribution.

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Local + Regional Businesses

Performance TV Made Simple for Businesses of All Sizes

Finally, the most powerful advertising medium, TV, is accessible and measurable. The tvScientific platform allows businesses of all sizes to easily test targeted TV advertising without a massive investment and measure their return on ad spend in the same way they measure other digital advertising channels like paid search or social.

This empowers businesses to test, learn, iterate, and scale CTV advertising into a significant business generation channel without the guesswork and expense of legacy TV.

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Performance + TV Media Agencies

Easily Execute and Measure CTV Performance

Frustrated with high minimum spend levels and confusing CTV buying and attribution processes in the mainstream buying platforms?

tvScientific is the first end-to-end purpose-built CTV buying and attribution platform that combines the control of simple hands-on keyboard execution and supply path optimized inventory access, with advanced measurement and attribution. This allows our agency partners to easily execute and measure ROI for CTV campaigns--all with no minimum spend levels.

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Partners