Bringing The Power of
Digital Advertising to TV
The first buying and attribution platform that makes television advertising actually work.
Digital Targeting 
Eliminate wasted impressions with fully integrated and matched audience segments from all major data providers.
Direct Buying
Gain direct access to premium CTV inventory from the source with the first supply path-optimized buying platform.
1:1 Attribution
Match CTV ad exposure to site visits, transactions, downloads, and any other measurable outcome.
Reporting
Get a detailed view of delivery and outcomes that demonstrates the value of your CTV investment with integration into Google Analytics for a holistic view of your performance channels.
The tvScientific Method
Audience Targeting and Media Activation
Ad delivered to household CTV; IP identified and stored to exposure file
Household Devices Identification
Exposure file appended with additional devices tied to household IP’s
Outcome Event
Ad-exposed consumer completes desired advertiser action (site visit, purchase, download) on a smartphone, laptop, or tablet
Outcome File
tvScientific collects data on all outcome events
Attribution
Attribution is identified by matching the ID’s present on both the exposure file and outcome file
Reporting
CTV-exposed visitor logged in Google Analytics as a pageview hit and labeled as a CTV-influenced visitor for tracking
The tvScientific Method
Audience Targeting and Media Activation
Ad delivered to household CTV; IP identified and stored to exposure file
Household Devices Identification
Exposure file appended with additional devices tied to household IP’s
Outcome Event
Ad-exposed consumer completes desired advertiser action (site visit, purchase, download) on a smartphone, laptop, or tablet
Outcome File
tvScientific collects data on all outcome events
Attribution
Attribution is identified by matching the ID’s present on both the exposure file and outcome file
Reporting
CTV-exposed visitor logged in Google Analytics as a pageview hit and labeled as a CTV-influenced visitor for tracking
CTV Advertising + Attribution Platform
Built For Businesses That Value Performance-Based Advertising
More than 9 million businesses run ad campaigns on Google and Facebook, but only a fraction of those companies advertise on TV. Why?
The simple truth is that historically, TV has been a reach and frequency or awareness medium that could not directly measure business results or outcomes. For this reason, only 300-500 national advertisers account for 80% of the $72B US TV market.
We built the tvScientific advertising and attribution platform to empower all businesses to leverage TV advertising, the most impactful ad format in existence, as a fully measurable performance marketing channel.
Digital-First Performance Businesses
Buy, Measure, and Optimize CTV Advertising
Search and social are the dominant online marketing channels because they perform. But these channels inevitably hit plateaus due to pricing or scalability issues. Where do you invest after paid search and social media channels max out?
CTV is a new channel representing a highly engaged audience of more than 200M US users. And this new channel is built on the Internet, enabling the same underlying technologies that support digital marketing. Businesses now can deliver targeted ads to the most influential screen in the house, the TV, and measure results with digital-like precision.
So, how do you leverage CTV into your next growth channel? tvScientific is the only CTV platform to offer direct access to a massive CTV audience with hands-on keyboard control (just like search and social ad platforms), including comprehensive measurement and attribution.
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Local + Regional Businesses
Performance TV Made Simple for Businesses of All Sizes
Finally, the most powerful advertising medium, TV, is accessible and measurable. The tvScientific platform allows businesses of all sizes to easily test targeted TV advertising without a massive investment and measure their return on ad spend in the same way they measure other digital advertising channels like paid search or social.
This empowers businesses to test, learn, iterate, and scale CTV advertising into a significant business generation channel without the guesswork and expense of legacy TV.
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Performance + TV Media Agencies
Easily Execute and Measure CTV Performance
Frustrated with high minimum spend levels and confusing CTV buying and attribution processes in the mainstream buying platforms?
tvScientific is the first end-to-end purpose-built CTV buying and attribution platform that combines the control of simple hands-on keyboard execution and supply path optimized inventory access, with advanced measurement and attribution. This allows our agency partners to easily execute and measure ROI for CTV campaigns--all with no minimum spend levels.
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Insight
Disrupt TV
Partners
