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tvScientific Names Former Hulu, Xandr and Snap Inc. Executive Matthew ...

tvScientific Press -  
10 August 2022
Matthew Koontz to advance sophisticated CTV buying and measurement solutions for performance marketers   LOS ANGELES, Aug. 9, 2022 — tvScientific, the leading connected TV ...
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tvScientific Partners with MetricWorks for Enhanced Incrementality ...

tvScientific -  
12 July 2022
The partnership increases insight into CTV performance in marketing mix strategies LOS ANGELES, Jul. 11, 2022 — Leading, connected TV performance advertising platform tvScientific ...
News

tvScientific Partners with Adjust for CTV Integration

tvScientific Press -  
18 May 2022
The latest partnership enhances omnichannel strategies from impression to post-app installation Leading connected TV performance advertising platform, tvScientific, today ...

Blogs

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Blog

Indie Game Marketing: How to Grow Your Game on Budget

Jason Fairchild -  
4 July 2022
Learn the secrets to stretching your marketing dollar and standing out in a tough industry Indie gaming is a hotbed of creativity: Many of the most exciting ideas and mechanics ...
Blog

5 Pitfalls to Avoid When Launching Your Mobile Game CTV Advertising ...

Jason Fairchild -  
29 June 2022
From KPIs to ad buys, keep these considerations in mind to achieve a high score with your CTV ad campaign. The worlds of video games and CTV have been intertwined ever since ...
Blog

What Is Growth Marketing? An A to Z Guide

Jason Fairchild -  
28 June 2022
Growth marketing is the data-driven practice that consistently drives ROAS for brands. As marketers, it’s not unusual to find ourselves constantly reinventing the wheel. Brands ...

White Papers & Reports

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Reports

How CTV Advertising Powers the Performance TV Revolution

tvScientific -  
18 May 2022
From rabbit ears to Roku, networks to Netflix, the television is the center of millions of American households — and the center of American advertising. The privilege of reaching ...
Reports

White Paper: Multi-Touch Attribution in the CTV Environment

tvScientific -  
16 May 2022
The TV advertising landscape has evolved, but some advertisers are still stuck in the past. Even with access to advanced technology and data collection, some are still using ...
Reports

OTT Media Buying: A Complete Guide for Digital Marketers

Jason Fairchild -  
9 February 2022
Understanding the OTT landscape is the first step towards optimizing your media buying strategy.   In a world of cord cutters and internet-connected everything, more and more ...
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