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Inside Performance Advertising

Inside Performance Advertising with Jason Fairchild delivers unfiltered insights, strategic perspective, and hard truths from a founder's point of view inside the evolving world of adtech — cutting through the noise with the real lessons behind building high-performance teams and scaling category-defining startups.

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Mar 3, 2026

Performance Advertising in the Age of AI

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Feb 24, 2026

Siri, Apple’s Kodak Moment, and the Long Arc of Decay

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Feb 17, 2026

The Series A CMO Playbook: My Day One Strategy

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Feb 10, 2026

Why Immediate Action Is the Wrong Metric for Measuring Super Bowl Ads

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Feb 3, 2026

The “Black Box” Problem in Performance Advertising

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Jan 28, 2026

State of Performance TV in 2026: Performance TV Is Officially The #1 Spend Channel

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Jan 21, 2026

The Collapse of Third-Party Cookies and the First-Party Data Arms Race

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Jan 13, 2026

AI and the Impact of LLMs on the Digital Publisher Ecosystem

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Dec 16, 2025

The Next Chapter for Performance TV

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Dec 9, 2025

As CTV advertising evolves, here’s what it can learn from the $200B paid search model

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Dec 2, 2025

TV 2.0: Driving measurable business outcomes

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Nov 25, 2025

6 signals of progress in performance TV I’m thankful for this year

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Nov 12, 2025

Media and adtech in the 2030s: A transformative decade ahead

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Nov 5, 2025

Why CTV will be the next great performance channel

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Oct 22, 2025

Black boxes aren’t a necessary tradeoff for performance

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Oct 15, 2025

Amazon will not devour advertising

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Sep 30, 2025

Revenue IQ: The Driving Force Behind Growth Companies

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Sep 24, 2025

Creative Isn’t the Hard Part of Performance TV

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Sep 17, 2025

What makes tvScientific different?

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See how you can boost lift and ROAS with CTV

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