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Inside Performance Advertising

Inside Performance Advertising with Jason Fairchild delivers unfiltered insights, strategic perspective, and hard truths from a founder's point of view inside the evolving world of adtech — cutting through the noise with the real lessons behind building high-performance teams and scaling category-defining startups.

Sep 1, 2026

Why Labor Day is the beginning of the holiday shopping season

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Aug 25, 2026

From inspiration to purchase: how performance TV advances Pinterest’s monetization strategy

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Aug 24, 2026

Meet tvScientific by Pinterest: Inside HigherDOSE’s playbook for driving performance TV growth

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Aug 18, 2026

How big can Connected TV get?

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Aug 11, 2026

How performance marketers are winning the 2026 holidays before Black Friday Cyber Monday even starts

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Jul 28, 2026

What It Actually Means to Be a Great Growth Marketer

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Jul 21, 2026

Gen Z Doesn’t Hate Ads. They Hate Irrelevance.

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Jul 14, 2026

The Era of the Single-Source Truth Is Over

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Jul 7, 2026

Cannes 2026 Gets Serious About Results

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Jun 23, 2026

Creative Is Advertising’s Biggest Untested Variable

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Jun 16, 2026

From Intent to Outcomes: Connecting Signals Across Channels

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Jun 9, 2026

The New Performance Model Is Built on Connection

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May 26, 2026

Not All Advertising Is Evil. And Good Advertising Will Win.

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May 19, 2026

The Hardest Job in Tech: Making Things Simple

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May 12, 2026

The Founder Age Paradox: What Younger Marketers and Entrepreneurs Can Learn from Veterans

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May 5, 2026

What We Heard at POSSIBLE 2026

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Apr 27, 2026

The New Growth Equation: Turning Pinterest Intent Into TV Performance

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Apr 22, 2026

Consumer Trends in 2026: How Consumers Are Redefining TV

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Apr 14, 2026

The Evolution of Growth Channels in 2026: The Good, the Bad, and the Ugly

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Apr 7, 2026

3 Themes We Kept Hearing at Shoptalk

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Mar 31, 2026

The New Performance Mandate: Transparency, Trust, and Experience

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Mar 24, 2026

Agentic Advertising Should be Accountable to Revenue (Like the Rest of Us)

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Mar 17, 2026

How LLMs Are Reshaping the Publisher Ecosystem — And What Comes Next

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Mar 10, 2026

The Broken State of Mobile Marketing: How Attribution Theft Created a $100B Fraud Scheme

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Mar 3, 2026

Performance Advertising in the Age of AI

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Feb 24, 2026

Siri, Apple’s Kodak Moment, and the Long Arc of Decay

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Feb 17, 2026

The Series A CMO Playbook: My Day One Strategy

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Feb 10, 2026

Why Immediate Action Is the Wrong Metric for Measuring Super Bowl Ads

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Feb 3, 2026

The “Black Box” Problem in Performance Advertising

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Jan 28, 2026

State of Performance TV in 2026: Performance TV Is Officially The #1 Spend Channel

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Jan 21, 2026

The Collapse of Third-Party Cookies and the First-Party Data Arms Race

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Jan 13, 2026

AI and the Impact of LLMs on the Digital Publisher Ecosystem

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Dec 16, 2025

The Next Chapter for Performance TV

Read now

Dec 9, 2025

As CTV advertising evolves, here’s what it can learn from the $200B paid search model

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Dec 2, 2025

TV 2.0: Driving measurable business outcomes

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Nov 25, 2025

6 signals of progress in performance TV I’m thankful for this year

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Nov 12, 2025

Media and adtech in the 2030s: A transformative decade ahead

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Nov 5, 2025

Why CTV will be the next great performance channel

Read now

Oct 22, 2025

Black boxes aren’t a necessary tradeoff for performance

Read now

Oct 15, 2025

Amazon will not devour advertising

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Sep 30, 2025

Revenue IQ: The Driving Force Behind Growth Companies

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Sep 24, 2025

Creative Isn’t the Hard Part of Performance TV

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Sep 17, 2025

What makes tvScientific different?

Read now

Inside Performance Advertising

Why Labor Day is the beginning of the holiday shopping season

From inspiration to purchase: how performance TV advances Pinterest’s monetization strategy

Meet tvScientific by Pinterest: Inside HigherDOSE’s playbook for driving performance TV growth

How big can Connected TV get?

How performance marketers are winning the 2026 holidays before Black Friday Cyber Monday even starts

What It Actually Means to Be a Great Growth Marketer

Gen Z Doesn’t Hate Ads. They Hate Irrelevance.

The Era of the Single-Source Truth Is Over

Cannes 2026 Gets Serious About Results

Creative Is Advertising’s Biggest Untested Variable

From Intent to Outcomes: Connecting Signals Across Channels

The New Performance Model Is Built on Connection

Not All Advertising Is Evil. And Good Advertising Will Win.

The Hardest Job in Tech: Making Things Simple

The Founder Age Paradox: What Younger Marketers and Entrepreneurs Can Learn from Veterans

What We Heard at POSSIBLE 2026

The New Growth Equation: Turning Pinterest Intent Into TV Performance

Consumer Trends in 2026: How Consumers Are Redefining TV

The Evolution of Growth Channels in 2026: The Good, the Bad, and the Ugly

3 Themes We Kept Hearing at Shoptalk

The New Performance Mandate: Transparency, Trust, and Experience

Agentic Advertising Should be Accountable to Revenue (Like the Rest of Us)

How LLMs Are Reshaping the Publisher Ecosystem — And What Comes Next

The Broken State of Mobile Marketing: How Attribution Theft Created a $100B Fraud Scheme

Performance Advertising in the Age of AI

Siri, Apple’s Kodak Moment, and the Long Arc of Decay

The Series A CMO Playbook: My Day One Strategy

Why Immediate Action Is the Wrong Metric for Measuring Super Bowl Ads

The “Black Box” Problem in Performance Advertising

State of Performance TV in 2026: Performance TV Is Officially The #1 Spend Channel

The Collapse of Third-Party Cookies and the First-Party Data Arms Race

AI and the Impact of LLMs on the Digital Publisher Ecosystem

The Next Chapter for Performance TV

As CTV advertising evolves, here’s what it can learn from the $200B paid search model

TV 2.0: Driving measurable business outcomes

6 signals of progress in performance TV I’m thankful for this year

Media and adtech in the 2030s: A transformative decade ahead

Why CTV will be the next great performance channel

Black boxes aren’t a necessary tradeoff for performance

Amazon will not devour advertising

Revenue IQ: The Driving Force Behind Growth Companies

Creative Isn’t the Hard Part of Performance TV

What makes tvScientific different?

See how you can boost lift and ROAS with CTV

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