Advertisers know creative drives outcomes (but until now, it’s been the least measurable part of TV). Creative Advisor changes that, using tvScientific AI to predict how ad creative performs before your campaign runs.
It's time to identify exactly which creative elements drive results. Your bottom line will thank you.
Predictive scoring
Every ad is rated with a Creative Strength score correlated to conversion performance.
Element insights
Identifies the creative attributes that most influence results — dialogue, people, branding, pacing, and more.
Actionable recommendations
Generates AI-powered advice on how to improve performance before spending media dollars.
Optimization always
Rely on the best possible version of your creative to drive performance across campaigns in tvScientific.
Powered by tvScientific AI, our patented optimization engine
💡 Built with 7.5 billion data points. 🎨 Trained on millions of creative elements. 🏠 Validated across hundreds of millions of households.
That’s why you can trust Creative Advisor.
Other tools generate ads. We generate performance.
