Performance-grade measurement
tvScientific delivers patented attribution that reliably connects TV exposure to real-world, advertiser-defined outcomes.
Deterministic data, not guesswork
By evaluating exposure, timing, and response at the household level, conversions are only counted when they meet clear, predefined criteria.
Built on rigorous data science
Attribution insights flow directly into tvScientific AI for optimal spending decisions — all within a privacy-conscious, scientific performance-oriented data ecosystem.
Incrementality-driven attribution
Our patented framework assigns credit only when TV materially drives an outcome, ensuring fair, incremental measurement.
"tvScientific has been a game-changer for our affiliate program. Their performance-based model has unlocked deeper insights into the impact of our CTV investment by giving us an end-to-end view from impression to conversion. This model has not only helped us minimize risk but also elevated the program’s strategic value within the organization."
Dell GTM Affiliate Lead, North America
"tvScientific is an integral part of our venue launch strategy, and our partnership has driven measurable performance impact both in terms of brand awareness and ROAS.
By combining smart targeting with creative excellence, we’ve delivered outcomes that truly move the needle."
Head of Brand & Marketing Campaigns, Holey Moley
