tvScientific Newsroom

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About tvScientific

tvScientific is a performance advertising platform built for connected TV, making TV advertising accessible and measurable for brands and apps of all sizes. tvScientific offers a self-managed solution that simplifies and automates TV buying and optimization, leveraging data to prove the actual value of TV advertising. Founded by advertising and digital media executives, tvScientific works with industry leaders, like NBCUniversal, in their effort to advance CTV advertising.

In the News

Feb 29, 2024

Why Martin Sorrell is investing in CTV buying platform tvScientific

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Feb 7, 2024

Check out the pitch deck startup tvScientific used to raise $9.4 million to make TV ads as measurable as Google and Meta ads

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Jan 5, 2024

The Changes Coming to the Digital Video Landscape in 2024

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Jan 5, 2024

It’s Time to Change How We Buy TV Ads

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Oct 31, 2023

Turning Linear TV Dollars Into Streaming TV Dimes

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Aug 22, 2023

tvScientific Rolls Out Cost-Per-Outcome Model for CTV Ad Campaigns

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