THE PERFORMANCE TV ACADEMY

Getting Started with Performance TV Advertising

Learn everything you need to know about advertising on the new must-have digital channel.

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Preview the Lessons

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LESSON 1

Why Performance TV?

In this lesson, you'll learn what performance TV is, the benefits of running ads on performance TV versus other marketing channels, and five easy steps to get started quickly.

Building a performance TV strategy
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LESSON 2

Building a Performance TV Strategy

In this lesson, you'll learn how to set objectives that align with your company goals, questions that'll help you more precisely define your audience, and tips on choosing which streaming platforms to run your ads on.

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LESSON 3

Budgeting for Performance TV

In this lesson, you'll learn how to buy performance TV ad space, the average cost of performance TV campaigns, and the benefits of investing in a performance TV platform.

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