Welcome to tvSci Guide! Read more for December 2025 product updates, customer spotlights, and pro tips that help you get the most out of Performance TV.
Welcome to tvSci Guide!
As we close out 2025, we are focused on giving you clearer attribution, easier ways to fund campaigns, and useful insights to finish the year strong. Here is what is new this month:
What's new
Product Highlights
Last Touch Channel Payout: Fair, Transparent, and Channel-Aware CPA Billing
Every marketer wants to pay for that aligns with what actually drove the final action. By enabling those buying on a CPA model to apply channel-specific payout logic, Last Touch Channel Payout makes that possible and ensures you don’t overpay for CTV if another paid media partner was the true last-touch channel.
Why it matters:
- Only pay full CPA when CTV drove the conversion.
- Avoid double payments in cases where search, social, or other paid media was the last click.
- Gain transparency into how CPA payouts are calculated across channels.
- Access consistent payout logic across CTV campaigns and affiliate programs.
In addition to delivering transparency and control, the insights enabled by this new feature can help you make smarter investment decisions by revealing which channels are actually driving incremental conversions.
Coming Soon
ACH Billing: A fast, simple way to fund your campaigns — and save costs.
ACH billing is designed for advertisers who prefer to pay via bank transfer and want to reduce friction with high volume or recurring spend. More details coming soon.
Why it matters:
- Lower your overhead and direct more of your budget to media vs. credit card processing fees.
- Faster billing cycles and better cash flow makes it easier to launch and scale campaigns.
Community Events & Resources
Connect with tvScientific: Industry Insights & Upcoming Events!
Customer Spotlight
Dell Technologies adopted Performance TV to reach new business customers and drive high value outcomes with measurable precision.
Partnering with CJ and tvScientific, LG turned CTV into a core affiliate performance channel, scaling outcomes
without increasing spend.
Highlights:
- +Strong growth in qualified site traffic
- Efficient acquisition across key business segments
- Performance lift driven by optimized audience targeting and intelligent bidding
Dell shows how enterprise marketers can use CTV to reach intent based audiences and scale results with confidence.
Campaign Starters
New Ideas for December and January
These are fresh and built for year end urgency and new year momentum.
Last Minute Lift
Reach high intent shoppers in the final days of holiday buying with quick action creative and accelerated budgets.
New Year, New Solutions
Drive January buyers with messaging centered on improvement, efficiency, or starting fresh.
Decision Maker Retarget
Reconnect with business buyers returning from holiday break with tailored messaging that matches their Q1 goals.
The Customer Win Series
Highlight real customer outcomes to drive trust and accelerate mid funnel conversions.
WCTV Warm Up
Reach households early in the evening when streaming consumption spikes. Pair with audience segments built for high reach plus predictable conversion potential.
That's a wrap for December
We are closing out the year with clearer attribution, easier billing, and stronger resources for planning 2026.
If you want early access to ACH billing, support with new contract rules, or custom audience recommendations for CES, your tvScientific account manager is ready to help.
Catch you in the new year!
