Smarter Creative. Stronger Performance. Real Proof.| November 2025 tvSci Guide

Welcome to tvSci Guide!

As we head into peak holiday season, we’re focused on helping brands increase efficiency, optimize creative, and prepare for 2025. From new integrations and AI-powered creative insights to on-demand proof of customers sucesses, here’s everything new this month.

What's new

Product Highlights

1.  3 New Integrations Available: Make TV the Easiest Part of Your Performance Stack

This month, we’ve added three powerful integrations to help you unify performance data across platforms. Adding integrations can with tvScientific can deepen measurement, attribution, and scalability, making Performance TV even more powerful:

• Airbridge: Unifies CTV, mobile, and web attribution to deliver transparent, cross-channel performance insights
  
• AvantLink: Connects Performance TV- driven traffic to affiliate outcomes for retail and DTC advertisers 
• Invoca: Connects digital campaigns to inbound calls using AI-powered conversation intelligence, enabling attribution for phone-driven conversations

Why it matters:

These integrations pull your CTV performance into the same workflows, dashboards, and attribution paths you already rely on. That means fewer data silos, clearer cross-channel measurement, and a smoother path to optimizing outcomes across your entire performance stack.

See our full list of Integrations

Introducing

2.  Creative Advisor: AI-Driven Creative Optimization

Meet Creative Advisor, a new optimization tool that analyzes your ad creative and leverages tvScientific AI to provide data-driven recommendations that can improve performance.

Powered by billions of data points across tvScientific’s network, Creative Advisor benchmarks your creative against real campaign outcomes, delivering insights that strengthen creative strategy and performance impact.

📺 112 million households exposed
📈7.5 billion creative performance data points
🎬 5.3 million unique creative elements analyzed

Why it Matters

Creative Advisor combines tvScientific AI precision with consultative expertise, making creative optimization an extension of performance optimization, and further differentiating tvScientific’s approach to measurable, data-backed advertising.

Access Details

If you're interested in exploring how Creative Advisor works now, join our waitlist below & contact your account manager. (A self-service version of the tool is coming in 2026.)

Join the waitlist HERE

Community Events & Resources

Connect with tvScientific: Industry Insights & Upcoming Events!

	Event: Digiday x tvScientific Future-Proofing Your Brand Discovery: Why Smart Marketers Are Expanding Beyond Traditional Search  Search is shifting fast thanks to the rise of LLMs, and the smartest marketers are already adjusting. Join us for a live session on how CTV drives demand before the query happens and how AI-powered targeting, creative, and measurement are redefining cross-channel performance. November 13 Reserve your Spot
	On-Demand: Proof Over Promises Webinar LG, Wildgrain & Rockerbox share the data behind Performance TV From scaling affiliates to growing subscribers on small budgets, leading brands are proving how Performance TV delivers measurable outcomes, not just exposure. Watch the on-demand discussion featuring: LG’s Brian Robbins, on scaling affiliate-driven CTV Wildgrain’s Rose Hopkins, on achieving 150% subscriber growth Rockerbox’s Ashley McAlpin, on attribution that drives confidence See how they turned proof into performance, and how you can, too. Watch Now
	Resource: 2025 Performance TV Playbook for Retail Marketers A retail marketer’s guide to launching, optimizing, and measuring Performance TV campaigns that win Black Friday + Cyber Monday. Learn how to: Set budgets, define audiences, and create high-performing creative Launch and optimize campaigns efficiently Measure impact and prove ROI with incrementality testing Access the Retail playbook
	Resource: CTV Unwrapped 2025: The Holiday Advertising Trends Report The holidays never go exactly as planned, but your campaigns can. We surveyed 600+ marketers to uncover the trends shaping this year’s holiday ad season. Highlights include: CTV is now the #2 most-used channel for holiday campaigns 58% of marketers are increasing CTV budgets this year 58% of marketers say performance is their primary CTV goal Read the 2025 Holiday Trends Report

Customer Spotlight

LG Electronics drove 1100% revenue growth in 2024 with tvScientific

Partnering with CJ and tvScientific, LG turned CTV into a core affiliate performance channel, scaling outcomes without increasing spend.

Results:

• +57% net-new customers
• +39% returning customers
• +14% improvement in CPA
• +1100% total revenue growth

Read the full LG Case Study

Campaign Starters

End-of-year momentum starts now.

The Early Shopper Advantage

Launch promotions early to capture intent before Black Friday saturation.

CTV Cart Saver

Retarget cart abandoners with smart reminders during peak shopping days.

Winter Warm-Up

Cozy creative for home, lifestyle, and seasonal goods.

That's a wrap for November

From new integrations to AI-optimized creative and proven performance, we’re helping you plan smarter and perform stronger.
Need help previewing Creative Advisor or integrating new tools?
Your tvScientific Account Manager is ready to guide you. Until Next Month!