CTV Advertising for Mobile Games

Unlock new levels of performance

Drive more downloads and sales with the CTV platform that gives you full control of targeting and campaign optimizations.

Phone held sideways playing a colorful match puzzle game ad, with viewer portraits around it

Leading mobile game brands boost reach, engagement, and sales with tvScientific

  • Big Fish Games
  • Dream Games
  • Scopely
  • Mistplay
  • Playtika
  • Kabam
  • Plarium
  • 2K
  • MobilityWare

Target the right players on their most frequented channels

Stop reaching out-of-bounds players. tvScientific's 15,000+ unique targeting segments means you can find the players that are most likely to engage with your brand.

Hands playing a mobile game, with the Adventure Gaming audience selected

Build, launch, and manage your CTV campaigns on a single platform

No invisible walls here. Understand your customer journey, make the right advertising decisions, and implement faster optimizations when all of your inventory is in one place.

Game character skydiving, with campaign setup steps completed and launch in progress

Track new gamers, downloads, and sales with real-time reporting

tvScientific's robust reporting and analytics let you measure metrics like cost per download and ROAS. Bonus points: We also help you understand brand lift and incremental value.

Man laughing while playing a phone game, with a ROAS chart
Zynga
“We weren't convinced CTV would be a viable channel for us as we thought CTV was only for branding and hard-core games. We tested with tvScientific and they did a great job exceeding our goals. You have to try it before drawing conclusions.”

Grace

Zynga Golf Rival UA Manager

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Featured

Customer Case Study: Mid Core Games

Wildlife Studios, one of the largest mobile gaming companies, was looking for a CTV performance marketing partner that would not only drive installs but keep customer acquisition costs to $5 CPI.

Installs
78K
CPI Goal
<$5
48 Hour CPI
$2.19
Colorful mobile game characters with a monthly spend chart

The CTV Advertising Playbook for Gaming Marketers

Learn how to break through the noise of the growing gaming industry with CTV

The CTV Advertising Playbook for Gaming Marketers cover