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Why Martin Sorrell is investing in CTV buying platform tvScientific

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Check out the pitch deck startup tvScientific used to raise $9.4 million to make TV ads as measurable as Google and Meta ads

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The Changes Coming to the Digital Video Landscape in 2024

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It’s Time to Change How We Buy TV Ads

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Turning Linear TV Dollars Into Streaming TV Dimes

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tvScientific Rolls Out Cost-Per-Outcome Model for CTV Ad Campaigns

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tvScientific To Charge Advertisers Only If A Campaign’s Desired Outcome Happens

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All Advertising is Performance Advertising

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Transparency is the only way to overcome the challenges of media measurement

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The Driving Force Behind Growth Companies: Revenue IQ

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