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tvScientific Rolls Out Cost-Per-Outcome Model for CTV Ad Campaigns

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tvScientific To Charge Advertisers Only If A Campaign’s Desired Outcome Happens

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CTV Advertising and the New Outcome Currency

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The Rise of User-Generated Content in CTV

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What 25 Years of Paid Search Can Teach Us About TV Advertising

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CTV Advertising Could be Retail Marketer’s Key to Success

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TvScientific Bets On CTV As A Performance Channel

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tvScientific Announces Partnership With MetricWorks

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Trust is the New Currency in TV Measurement

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