Measurement & Attribution

Connect Outcomes to Performance TV

Prove what’s working and optimize faster with clear, defensible attribution technology.

Request a Demo
Stacked TV ads with a Path to Purchase chart rising from 43% at 1 day to 91% at 3 days

01

We prioritize transparency and design for accountability.

  • Performance-grade measurement

    tvScientific delivers patented attribution that reliably connects TV exposure to real-world, advertiser-defined outcomes.

  • Deterministic data, not guesswork

    By evaluating exposure, timing, and response at the household level, conversions are only counted when they meet clear, predefined criteria.

  • Built on rigorous data science

    Attribution insights flow directly into tvScientific AI for optimal spending decisions — all within a privacy-conscious, scientific performance-oriented data ecosystem.

  • Incrementality-driven attribution

    Our patented framework assigns credit only when TV materially drives an outcome, ensuring fair, incremental measurement.

02

Attribution features you’ll love

Patented attribution

Our technology links ad exposure to conversions by matching household-level signals across devices within a defined attribution window — so you know when CTV actually drove the outcome.

How attribution is determined: ad exposure occurs, household identifiers match, action occurs within the attribution window

Deterministic + incremental attribution

tvScientific offers a unified framework that combines deterministic attribution with incremental lift analysis to deliver always-on proof of CTV’s true impact.

Deterministic attribution checklist combined with an incremental lift chart

Transparent analytics

Measure how Performance TV influences conversions across channels by capturing the full path to purchase — even when CTV isn’t the final touch.

Path to purchase from ad exposure to last click visit to conversions

Online and offline conversion data

Attribute both digital and offline conversions to Performance TV campaigns, connecting ad exposures and real-world actions.

Digital and physical attribution from a TV ad to a website visit, website purchase and in-store purchase

03

Data to drive smarter campaign strategies

View Case Studies
Dell
“tvScientific has been a game-changer for our affiliate program. Their performance-based model has unlocked deeper insights into the impact of our CTV investment by giving us an end-to-end view from impression to conversion. This model has not only helped us minimize risk but also elevated the program’s strategic value within the organization.”
Portrait of Jackson Dumas

Jackson Dumas

Dell GTM Affiliate Lead, North America

1 / 2

Have questions about our platform capabilities, patents, or something else?

Get started