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2025 Holiday Season

The Nice List of Performance TV Advertising Resources

Stay updated on trends, tips, and strategies to sleigh your holiday campaigns.

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CTV-unwrapped

Coming Soon

CTV Unwrapped 2025: The Holiday Advertising Trends Report

Between economic uncertainty and fierce competition, holiday marketing today is anything but predictable. This year’s report will reveal how nearly 600 marketers are navigating the holidays. Stay tuned for data-backed insights to guide your holiday strategy (and get a sneak peek below).

#2

CTV rose to the #2 channel for holiday advertising this year, up from #3 last year.

#7

Social media dropped significantly from the #1 channel last year, to the #7 channel this year.

59%

Performance is a primary goal for 59% of marketers and their holiday CTV campaigns.

A Performance Marketer’s Guide to Holiday CTV Advertising

CTV is set to be the #2 most-used channel for brands’ holiday campaigns this year, right behind mobile app advertising.

To help you make the most of this channel, we outlined five key steps for building an effective CTV strategy for the holidays, from crafting sales-driving creative to optimizing campaign measurement.

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Why CTV Should Be Part of Your 2025 Holiday Advertising Strategy

The shift to streaming isn’t slowing down — and neither should your strategy. 

CTV combines premium reach with performance-driven capabilities, making it the perfect channel for 2025’s high-stakes holiday season. See how top brands are tapping into CTV to stand out and scale results.

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How to Build a Holistic Marketing Strategy: Brand and Performance

Short-term sales or long-term brand equity? This holiday season, you don’t have to choose.

The savviest marketers are embracing a dual-focus strategy: one that delivers immediate revenue and long-term brand value. Learn how CTV can help you achieve this perfect balance, with proven tactics and expert-backed tips.

Read Now
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