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2025 Holiday Season

The Nice List of Performance TV Advertising Resources

Stay updated on trends, tips, and strategies to sleigh your holiday campaigns.

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WEBINAR

What’s Really Driving Holiday Ad Performance in 2025

Our 2025 Holiday Advertising Trends report shows that CTV is now the #2 channel for holiday advertising. In this webinar, learn how marketers are using CTV in their holiday campaigns, how they're staying agile, and how AI is powering smarter, more outcome-focused campaigns.

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REPORT

CTV Unwrapped 2025: The Holiday Advertising Trends Report

Between economic uncertainty and fierce competition, holiday marketing today is anything but predictable. This year’s report reveals how more than 600 marketers are navigating the holidays. Check it out now for data-backed insights that'll help guide a performant and optimized holiday strategy.

#2

CTV rose to the #2 channel for holiday advertising this year, up from #3 last year.

57%

Marketers will have bigger budgets this year for their holiday campaigns.

59%

Performance is a primary goal for 59% of marketers and their holiday CTV campaigns.

A Performance Marketer’s Guide to Holiday CTV Advertising

CTV is set to be the #2 most-used channel for brands’ holiday campaigns this year.

To help you make the most of this channel, we outlined five key steps for building an effective CTV strategy for the holidays, from crafting sales-driving creative to optimizing campaign measurement.

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Why CTV Should Be Part of Your 2025 Holiday Advertising Strategy

The shift to streaming isn’t slowing down — and neither should your strategy. 

CTV combines premium reach with performance-driven capabilities, making it the perfect channel for 2025’s high-stakes holiday season. See how top brands are tapping into CTV to stand out and scale results.

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How to Build a Holistic Marketing Strategy: Brand and Performance

Short-term sales or long-term brand equity? This holiday season, you don’t have to choose.

The savviest marketers are embracing a dual-focus strategy: one that delivers immediate revenue and long-term brand value. Learn how CTV can help you achieve this perfect balance, with proven tactics and expert-backed tips.

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