Audience Targeting

Reach audiences that convert with intelligent targeting

Access digital-like precision through Performance TV advertising.

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Activate the audiences you already know and discover new customers.

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Using first-party data

Leverage first-party data to power TV audience targeting by connecting your CRM and data tools to reach customers you already know.

 

 

 

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Recommended audiences

Drive performance through access to data-driven audience bundles built from proprietary insights and tuned for prospecting, acquisition, and retargeting.
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By characteristics

Select your ideal audience using detailed demographic and behavioral filters such as age, gender, income, and interests.

 

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By geography

Activate geographic targeting to reach audiences in specific markets, measure performance by location, and optimize spend for conversion.

 

 

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Targeting features you’ll love

Reach verified households

Connect with 93 percent of U.S. households — and know which ones are likely to drive outcomes. Our patented technology uses household graphs and identity maps that connect devices with viewers to enable smart targeting of purchase-ready customers.

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Scale with lookalike audiences

Build lookalike audiences using data from existing customers and past converters to find net new households that behave similarly and are likely to convert in the future.

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Target or suppress known audiences

Use tvScientific audience segments or activate your own customer and prospect data to target, retarget, or suppress audiences — ensuring TV spend is focused where it drives the most impact.

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Intelligent audience optimization

tvScientific AI optimizes audience targeting, valuing each impression on predicted outcomes instead of static segments to reach higher-intent households and reduce wasted spend.

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See how advertisers target key audiences on TV to drive results.

"When we set out to reintroduce Photobucket, our goal was clear: measurable paid subscriber growth. The campaign with tvScientific not only hit but exceeded our targets, delivering over 1,775 new paid subscribers and proving that Performance TV can deliver tangible results.

We're thrilled with the outcome and the significant awareness we gained among key audiences."

Marc Callipari

Marc Callipari

COO & GC, Photobucket

"tvScientific is an integral part of our venue launch strategy, and our partnership has driven measurable performance impact both in terms of brand awareness and ROAS.

By combining smart targeting with creative excellence, we’ve delivered outcomes that truly move the needle."

Alicia Blayney

Head of Brand & Marketing Campaigns, Holey Moley

How tvScientific does it:

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Premium CTV and linear inventory access

Reach 93% of U.S. households on their favorite channels and apps. 
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Campaign optimization

Gain efficiency and improve ROAS with AI optimization applied throughout your campaigns. 
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Patented attribution and measurement

Tie TV impressions directly to business outcomes and quantify the incremental impact of your TV ads.
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On-demand measurement and reporting

On-demand reporting

See the impact of your ads through transparent performance insights delivered to your fingertips.
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Creative solutions

Access creative support and services designed to increase your ad's performance. 
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Flexible engagement models

Flexible engagement models

Buy on a CPM or CPA basis. Drive the outcomes you want, and pay only when they are achieved.
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Tens of thousands of data signals power hundreds of tvScientific audiences.