More control. Smarter targeting. Predictable performance.
Attention is harder to earn than ever. The brands that win in 2026 will be the ones that control where they show up, who they reach, and how they optimize before spending.
Here is what is new this month.
What's new
Product Highlights
Coming soon for CPM buyers
Inventory Marketplace: Curated, transparent access to premium TV inventor
For advertisers buying on a CPM, supply quality directly impacts outcomes.
The upcoming Inventory Marketplace gives you curated access to premium streaming and linear inventory through performance-ready bundles.
What this means for you:
- Activate premium supply through simplified bundles
- Gain clarity into publishers and inventory sources
- Align placements with brand and performance goals
This is premium access without operational complexity.
More details coming soon.
Audience Builder: Build advanced audiences with precision.
Opt-in begins February 26
Audience Builder gives you direct control over how audiences are constructed inside the platform.
You will be able to:
- Use AND and OR logic to create layered segments
- Apply exclusions for greater targeting accuracy
- Save and reuse audiences across campaigns
Audience Builder is designed for teams that want the sophistication of search and social targeting within CTV.
Opt-in access begins February 26.
Contact your Account Manager for enrollment details.
Introducing Creative Advisor
Predict and optimize creative performance before you spend a dollar
Creative Advisor is a new capability that predicts how your ad will perform before it ever runs and provides recommendations to improve it.
Instead of waiting for results after launch, you can invest confidently from day one.
Powered by:
- 7.5 billion creative performance data points
- 112 million households exposed
- 5.3 million unique creative elements analyzed
Most creative tools help you produce more ads.
Creative Advisor helps you understand which elements actually drive outcomes and predicts performance before activation.
Early access is now available.
Customer Spotlight
Empowerly at ASW
At ASW, Elias Saas, Head of Partnerships at Empowerly, shared how AI-enabled workflows helped their team stand up attribution and reporting faster than expected.
By leaning into automation and AI-powered reporting, Empowerly reduced setup time and gained earlier access to performance signals. That meant faster optimization decisions and greater confidence in campaign results.
When attribution becomes easier, scaling becomes faster.
Community Events & Resources
Connect with tvScientific: Industry Insights & Upcoming Events!
Campaign Starters
Fresh ideas to test this quarter.
The Creative Efficiency Test
Run creative through Creative Advisor before launch and activate the predicted top performer.
Precision Scaling
Expand from your highest-performing audience segments into adjacent modeled segments while protecting CPA targets.
Premium Inventory Test
Allocate a portion of budget into curated inventory bundles and measure lift against open marketplace supply.
Audience Logic Refresh
Rebuild your core segments using layered AND and OR logic to tighten targeting and improve efficiency.
2026 belongs to performance. If you want early access to Creative Advisor or to opt in to Audience Builder, connect with your Account Manager.
Until next month.
