Trends That Will Shape Your Advertising Strategy
State of Performance TV 2026
Attention has never been harder to earn. 65% of marketers say AI search experiences like Google AI Overview and ChatGPT are making it harder to get noticed, and 73% say they struggle to find high-quality customers, according to new data from tvScientific. Meanwhile, customers are splintering across feeds, devices, and screens. Marketers are left to ask; where can you still capture real attention, prove impact, and scale growth?
In this webinar, you'll get insights from tvScientific, AppsFlyer and Cornerstone Media on where budgets are shifting in 2026.
Watch on-demand to learn more about:
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- Why performance TV is becoming a full-funnel engine driving both awareness and measurable revenue
- How AI is powering always-on experimentation and rapid creative testing
- Why radical transparency and cross-channel measurement are becoming non-negotiable in 2026
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