Marketers are betting big on CTV. Learn how AI drives agile, high-performing holiday campaigns.
According to our 2025 Holiday Advertising Trends Report, CTV is now the #2 channel of choice for holiday campaigns. What's more, their budgets for CTV are also increasing, with 58.2% saying they'll get more money for holiday spend.
Join us to talk about why marketers are so excited about CTV, how they're staying agile, and how AI is powering smarter, more outcome-focused campaigns. Whether you’re finalizing your holiday plans or looking to boost performance, this session will help you rethink your strategy and get more from your budget.
What you'll learn:
- Why CTV is outperforming other channels this holiday season
- How to build agile, AI-powered campaigns that adapt to changing consumer behavior
- How performance marketers define success, and the steps you can take to do the same
Who Should Watch:
This session is ideal for marketers, agencies, media buyers, and brand strategists who want to learn more about proven ways to meet their holiday performance goals.
