AI search is changing how consumers, especially Gen Z, find brands and products online. As this zero-click future comes into focus, CTV provides consistent, scalable audience reach. The smartest marketers are incorporating CTV as part of their marketing foundation, leveraging the biggest screen to share their brand narratives with viewers during engaged, intentional viewing moments — all while using AI as a CTV amplifier.
Check out tvScientific’s Michael Bilow, VP of Data Science and machine learning, and Rebecca Miller, Corporate Marketing Director, in this on-demand recording that covers how quality, AI-powered CTV campaigns elevate performance across the entire marketing ecosystem and how CTV drives demand-generation activity across all digital touch points.
In this on-demand webinar, learn more about:
- Why brands are future-proofing marketing with CTV and AI-powered tactics
- How AI and CTV can combine to create scalable, precise campaigns
- The cross-channel lift marketers can achieve through quality CTV marketing paired with AI technology