We believe TV has an enormous power to enable any business to reach the right customers and generate growth. We set out to build a platform custom built for CTV advertising so businesses of all sizes would be hugely successful in measuring and achieving their performance goals - whether that’s to drive a purchase or an install.
We believe that in order for marketers to adopt any platform, they must trust that platform. And there is a clear formula for trust in digital marketing that revolves around massive data, radical transparency, and control: Trust = Data x Transparency x Control
tvScientific was co-founded by senior executives with deep roots in search, programmatic advertising, digital media, and ad verification. Our platform, therefore, provides powerful attribution capabilities, real-time reporting, automated optimization and built-in, always-on testing - critical features that allow performance marketers to put TV back in their marketing playbooks and achieve enormous success.
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