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News

Why Digitally Native Brands like Wish and Earning Are Turning to CTV

tvScientific -  
26 January 2023
By Adweek’s platforms reporter Catherine Perlogg. Sexual health care company Wisp has, for years, relied on digital channels like paid search, social and affiliate marketing to ...
News

tvScientific Announces Michael Bilow as its First Head of Data ...

tvScientific Press -  
22 December 2022
tvScientific, the leading connected TV performance advertising platform, today announced the strategic appointment of industry veteran Michael Bilow, as its first head of data ...
News

The Rise of User-Generated Content in CTV

tvScientific -  
22 December 2022
With consumers becoming more skeptical of traditional advertisements, marketers are achieving higher brand affinity and ROI by leaning into user-generated content. User-generated ...
Blog

How to Write a Financial Services Marketing Plan that Generates ...

Jason Fairchild -  
21 September 2022
It’s not easy to break away from the pack in the financial services industry; here’s our guide to creating a winning marketing strategy. A detailed marketing plan is a helpful ...
Blog

Economic Uncertainty and the Flight to Performance (TV)

Jason Fairchild -  
18 September 2022
Inflation may be up, but consumer spending is strong — here’s why now is the time to focus on performance CTV Right now the market is volatile and there is lots of uncertainty ...
Blog

Video Game Marketing: The Complete Guide

tvScientific -  
8 September 2022
Level up your video game marketing strategy with this comprehensive explainer. When it comes to video game marketing, there’s no one right way to attract new players. The $200 ...

White Papers & Reports

Reports

The Essential Guide to CTV Advertising for Search and Social Marketers

tvScientific -  
20 September 2022
Learn how CTV advertising combines the best of performance marketing with the power and scale of televised storytelling. In our new guide, we outline everything marketers need to ...
Reports

Your Guide to OTT & CTV Advertising

tvScientific -  
15 September 2022
Surveys from 500 marketing execs reveal new insights into the opportunities, benefits and challenges of OTT & CTV channels. For years, marketers have been moving away from the ...
Reports

How CTV Advertising Powers the Performance TV Revolution

tvScientific -  
18 May 2022
From rabbit ears to Roku, networks to Netflix, the television is the center of millions of American households — and the center of American advertising. The privilege of reaching ...

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