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CTV Advertising and the New Outcome Currency
6 March 2023
Our CEO Jason Fairchild is featured on ANA discussing the concept of “unified currencies” in CTV advertising. Unified currencies are a useful tool for upper funnel marketing ...
Meet Our New VP of Technology Chris Johnson
2 March 2023
NEW YORK, NY – February 6, 2023 – tvScientific, the first and only CTV advertising platform built for performance marketers, today announced its appointment of Chris Johnson, as ...
Why Digitally Native Brands like Wisp and Earnin Are Turning to CTV
26 January 2023
By Adweek’s platforms reporter Catherine Perlogg. Sexual health care company Wisp has, for years, relied on digital channels like paid search, social and affiliate marketing to ...
TV vs. Radio Advertising: A Comparison for the Digital Age
18 May 2023
Traditional media plays an important role in building robust omnichannel advertising strategies for the modern world While digital channels dominate in today’s modern advertising ...
Streaming TV Advertising: The Marketer's Complete Guide
18 May 2023
Everything you need to know to start advertising on connected TV TV advertising is in flux. Customers are increasingly leaving linear TV behind even as the price of advertising ...
5 Advantages of Advertising on Television
12 May 2023
Discover why TV advertising should be a core focus of your next advertising campaign Despite the advent of smartphones, tablets, and video game consoles, television remains the ...