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What 25 Years of Paid Search Can Teach Us About TV Advertising

tvScientific -  
1 December 2022
Our CEO Jason Fairchild guest appears on Forbes to discuss the future of TV advertising. As of 2020, more than 63% of all U.S. TV viewing time was on streaming services. TV has ...
News

CTV Advertising is Evolving

tvScientific -  
15 November 2022
As of 2022, 92% of households were reported to be reachable by CTV programmatic advertising. Additionally, streaming TV has proven to be the dominant way consumers watch TV and ...
News

CTV Advertising Could be Retail Marketer’s Key to Success

tvScientific -  
9 November 2022
Online publishing network Retail TouchPoints welcomed our CEO and Co-Founder Jason Fairchild to discuss CTV advertising and its potential for high performance in the retail ...
Blog

How to Write a Financial Services Marketing Plan that Generates ...

Jason Fairchild -  
21 September 2022
It’s not easy to break away from the pack in the financial services industry; here’s our guide to creating a winning marketing strategy. A detailed marketing plan is a helpful ...
Blog

Economic Uncertainty and the Flight to Performance (TV)

Jason Fairchild -  
18 September 2022
Inflation may be up, but consumer spending is strong — here’s why now is the time to focus on performance CTV Right now the market is volatile and there is lots of uncertainty ...
Blog

Video Game Marketing: The Complete Guide

tvScientific -  
8 September 2022
Level up your video game marketing strategy with this comprehensive explainer. When it comes to video game marketing, there’s no one right way to attract new players. The $200 ...

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Reports

The Essential Guide to CTV Advertising for Search and Social Marketers

tvScientific -  
20 September 2022
Learn how CTV advertising combines the best of performance marketing with the power and scale of televised storytelling. In our new guide, we outline everything marketers need to ...
Reports

Your Guide to OTT & CTV Advertising

tvScientific -  
15 September 2022
Surveys from 500 marketing execs reveal new insights into the opportunities, benefits and challenges of OTT & CTV channels. For years, marketers have been moving away from the ...
Reports

How CTV Advertising Powers the Performance TV Revolution

tvScientific -  
18 May 2022
From rabbit ears to Roku, networks to Netflix, the television is the center of millions of American households — and the center of American advertising. The privilege of reaching ...

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