Is Your CTV Targeting Smart Enough? 4 Ways to Avoid Overspending on Broad Audiences

Read now

Why CTV Deserves a Slice of Your Holiday Marketing Pie

Read now

How to Test and Learn While Running Always-On Campaigns

Read now

tvScientist Spotlight: Meet Bilyana Radulova

Read now

Ad Budgets Under Fire: Smarter Marketing Strategies in Tough Times

Read now

Transparency, Outcomes & the Future of Affiliate Marketing

Read now

Smart Screens, Smarter Ads: How Mobile App Marketers Can Win Big with CTV

Read now

Creative Testing for Outcomes: Strategies That Go Beyond Clicks

Read now

The Human Touch in an AI World: Revolutionizing Performance TV in 2025

Read now

How AI is Revolutionizing Performance TV Advertising in 2025

Read now

Why TV Deserves More Credit in Your Marketing Attribution

Read now

Q&A with Performance Branding Experts at Playbook, Rockerbox, & tvScientific

Read now

Transparency & Control in a Programmatic Marketplace

Read now

Performance Branding: The Key to Sustainable Growth in 2025

Read now

How tvScientific’s $25.5M Series B is Ushering in the Future of Performance TV

Read now

How to Get Budget & Buy-In for Performance TV Campaigns

Read now

5 Performance TV Statistics All Marketers Need to Know in 2025

Read now

What is Performance TV? A Comprehensive Guide to the Future of Advertising

Read now

CTV Wrapped: tvScientific’s 2024 Year in Review

Read now

Why Brands Can’t Afford to Ignore CTV Advertising in 2025

Read now

Learn More

See how tvScientific can empower you

Request a demo