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Why streaming price hikes aren't scaring off subscribers

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The Trade Desk vs. tvScientific: Who’s leading the way in Performance TV optimization?

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6 signals of progress in performance TV I’m thankful for this year

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The YouTube TV-Disney fight and the brand vs. performance TV advertising divide

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Future-proof your brand discovery: Why smart marketers are expanding beyond search ads

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Proven outcomes, smarter workflows, and stronger results| November 2025 tvSci Guide

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Media and adtech in the 2030s: A transformative decade ahead

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Proof over promises: LG, Wildgrain & Rockerbox share the data behind Performance TV

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MNTN alternative: 4 reasons why marketers are switching to tvScientific

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Why CTV will be the next great performance channel

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What’s the Best Bidding Strategy for Programmatic TV Ads?

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The Retail Marketer’s Guide to Performance TV Advertising in 2025

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Black boxes aren’t a necessary tradeoff for performance

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Broadcasters Take the Wheel on NextGen TV

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