tvScientific
Patents
Built for performance.
Protected by science.
Our intellectual property covers critical aspects of TV advertising activation, measurement, and optimization.
These patents are more than paperwork. They're the foundation of our radically transparent and outcomes-driven approach to Performance TV.
Get to Know Our Patents
tvScientific AI
Optimization technology that drives advertiser-declared outcomes
This patent covers the core engine that automatically adjusts TV ad campaigns in real time to deliver better results — without needing human intervention. It continuously tests, learns, and optimizes toward your desired outcomes.
Why you should care
Your TV campaigns continuously optimize themselves toward business outcomes.
US Patents20240396654, 12057926, 20230336263, 11683109, 20220321244
Audience Analytics
Measuring and ranking audience responsiveness to advertising
This patent powers a scoring system that measures how likely someone is to respond to a TV ad, based on how much they’ve seen and how they've reacted. It helps direct ads to the most receptive audiences.
Why you should care
Your TV campaigns better target your customers over time by assessing which of your potential customers actually respond.
US Patents20250225542, 12265982, 20220318834, 20240283992, 11856248, 20220329888
Household Graph
Connects devices, viewers, and behaviors in an identity map
This invention builds a detailed index that tracks and visualizes the households available for targeting in Performance TV campaigns. It enables better targeting, reporting, and forecasting for advertisers interested in driving outcomes on TV.
Why you should care
Ensures budgets are only spent on households that are proven to convert, according to advertiser-declared outcomes.
US Patents20250106473, 12167083, 20230412880, 11750884, 20220321956
Access the Brain Trust
These patents reinforce tvScientific’s leadership in performance TV. While others offer repackaged DSPs or legacy tools, we’ve engineered — and protected — the core systems that drive real business outcomes on the biggest screen in the house.
Activate
Innovations
Best-in-class, self-service advertiser interface
Direct, programmatic connections to data and inventory ecosystem
Measure
Innovations
Purpose-built outcome measurement backed by always-on incrementality
Advanced view-through attribution analytics that demonstrates the impact of TV
Optimize
Innovations
Dynamic outcome optimization based on bid strategy, creative, audience, and more
Powers Guaranteed Outcomes, so advertisers only pay when they get results
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