All blog
Author
Jason Fairchild
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Scrutiny is how new categories grow up
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The personal “why” that sustains a founder
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The Holiday Calendar Has Been Rewritten. Most Retailers Haven’t Updated Their Playbook.
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Paid Search Changed Advertising. Visual Search Could Be the Next Chapter.
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Three things I heard coming out of Advertising Week
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The future of TV targeting is intent, not behavior
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The best startup ideas sit in the path of an inevitable wave of disruptive change
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What performance marketers can learn from affiliate marketing
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Humans have a surprisingly hard time evaluating creative. AI doesn't.
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Fall football is a shopping moment, too
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Why Labor Day is the beginning of the holiday shopping season
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From inspiration to purchase: how performance TV advances Pinterest’s monetization strategy
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Meet tvScientific by Pinterest: Inside HigherDOSE’s playbook for driving performance TV growth
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How big can Connected TV get?
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How performance marketers are winning the 2026 holidays before Black Friday Cyber Monday even starts
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What It Actually Means to Be a Great Growth Marketer
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Gen Z Doesn’t Hate Ads. They Hate Irrelevance.
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The Era of the Single-Source Truth Is Over