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Jason Fairchild

The New Growth Equation: Turning Pinterest Intent Into TV Performance

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Consumer Trends in 2026: How Consumers Are Redefining TV

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The Evolution of Growth Channels in 2026: The Good, the Bad, and the Ugly

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The New Performance Mandate: Transparency, Trust, and Experience

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Agentic Advertising Should be Accountable to Revenue (Like the Rest of Us)

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How LLMs Are Reshaping the Publisher Ecosystem — And What Comes Next

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The Broken State of Mobile Marketing: How Attribution Theft Created a $100B Fraud Scheme

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Performance Advertising in the Age of AI

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Siri, Apple’s Kodak Moment, and the Long Arc of Decay

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The Series A CMO Playbook: My Day One Strategy

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Why Immediate Action Is the Wrong Metric for Measuring Super Bowl Ads

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The “Black Box” Problem in Performance Advertising

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State of Performance TV in 2026: Performance TV Is Officially The #1 Spend Channel

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The Collapse of Third-Party Cookies and the First-Party Data Arms Race

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AI and the Impact of LLMs on the Digital Publisher Ecosystem

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As CTV advertising evolves, here’s what it can learn from the $200B paid search model

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TV 2.0: Driving measurable business outcomes

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6 signals of progress in performance TV I’m thankful for this year

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