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AUTHOR

Jason Fairchild

Three things I heard coming out of Advertising Week

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The future of TV targeting is intent, not behavior

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The best startup ideas sit in the path of an inevitable wave of disruptive change

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What performance marketers can learn from affiliate marketing

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Humans have a surprisingly hard time evaluating creative. AI doesn't.

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Fall football is a shopping moment, too

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Why Labor Day is the beginning of the holiday shopping season

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From inspiration to purchase: how performance TV advances Pinterest’s monetization strategy

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Meet tvScientific by Pinterest: Inside HigherDOSE’s playbook for driving performance TV growth

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How performance marketers are winning the 2026 holidays before Black Friday Cyber Monday even starts

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What It Actually Means to Be a Great Growth Marketer

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Gen Z Doesn’t Hate Ads. They Hate Irrelevance.

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The Era of the Single-Source Truth Is Over

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Creative Is Advertising’s Biggest Untested Variable

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From Intent to Outcomes: Connecting Signals Across Channels

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The New Performance Model Is Built on Connection

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Not All Advertising Is Evil. And Good Advertising Will Win.

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The Hardest Job in Tech: Making Things Simple

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