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AUTHOR

Jason Fairchild

Performance Advertising in the Age of AI

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Siri, Apple’s Kodak Moment, and the Long Arc of Decay

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The Series A CMO Playbook: My Day One Strategy

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Why Immediate Action Is the Wrong Metric for Measuring Super Bowl Ads

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The “Black Box” Problem in Performance Advertising

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State of Performance TV in 2026: Performance TV Is Officially The #1 Spend Channel

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The Collapse of Third-Party Cookies and the First-Party Data Arms Race

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AI and the Impact of LLMs on the Digital Publisher Ecosystem

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As CTV advertising evolves, here’s what it can learn from the $200B paid search model

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TV 2.0: Driving measurable business outcomes

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6 signals of progress in performance TV I’m thankful for this year

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Media and adtech in the 2030s: A transformative decade ahead

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Why CTV will be the next great performance channel

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Black boxes aren’t a necessary tradeoff for performance

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Revenue IQ: The Driving Force Behind Growth Companies

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Creative Isn’t the Hard Part of Performance TV

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The Complete Guide to Demand Generation

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