AUTHOR

Jason Fairchild

As CTV advertising evolves, here’s what it can learn from the $200B paid search model

TV 2.0: Driving measurable business outcomes

6 signals of progress in performance TV I’m thankful for this year

Media and adtech in the 2030s: A transformative decade ahead

Why CTV will be the next great performance channel

Black boxes aren’t a necessary tradeoff for performance

Revenue IQ: The Driving Force Behind Growth Companies

Creative Isn’t the Hard Part of Performance TV

The Complete Guide to Demand Generation

4 OTT Statistics Digital Marketers (& Investors) Need to Know

How to Write a Financial Services Marketing Plan that Generates Growth

Economic Uncertainty and the Flight to Performance (TV)

Video Game Ads Best Practices — A Playbook for Publishers

Indie Game Marketing: How to Grow Your Game on Budget

5 Pitfalls to Avoid When Launching Mobile Game CTV Campaigns

What Is Growth Marketing? A Complete Guide

5 Mobile Game Marketing Strategies That Drive ROAS

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