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A Winning CTV Strategy in 2023: A TV Advertising AMA
Watch tvScientific co-founder and CEO Jason Fairchild in this video AMA on everything CTV
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CTV Advertising and the New Outcome Currency
Unified currencies are a useful tool for upper funnel marketing tactics, but miss the point for advertisers that are focused on bottom-of-funnel...
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Meet Our New VP of Technology Chris Johnson
Chris Johnson will join the performance advertising platform as VP of Technology
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Why Digitally Native Brands like Wisp and Earnin Are Turning to CTV
As social platforms lose their luster, performance advertisers find success in streaming.
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The Rise of User-Generated Content in CTV
Online publication StreetFight featured our Chief Revenue Officer Shannon Jessup to discuss the rise of UGC in CTV.
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What 25 Years of Paid Search Can Teach Us About TV Advertising
TV has always been the most important and powerful screen in the American home. Now, digital-first marketers can drive ROI in the most influential...
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Connected TV in 2023 and Beyond
We’re co-hosting a webinar with a panel of industry experts to discuss CTV advertising best practices, industry trends, and the findings of the CTV...
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CTV Advertising is Evolving
Our CEO and Co-founder, Jason Fairchild, gives insight into the future of CTV advertising and its relationship with the paid search model.
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CTV Advertising Could be Retail Marketer’s Key to Success
With social marketing on the decline, marketers looking to increase their scale of measurable performance should look no further than CTV...
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tvScientific Named a Promising Advertising and Marketing Tech Startup of 2022
Business Insider asked 12 VCs, with recent investments in ad and marketing tech, and asked them to pick the most promising companies in and out of...