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tvScientific

Stories by tvScientific

Can You Retarget on CTV? How to Make It Work for High-Value Audiences

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Solving the CTV Frequency Problem: How to Avoid Overexposure

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Is Your CTV Targeting Smart Enough? 4 Ways to Avoid Overspending on Broad Audiences

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Why CTV Deserves a Slice of Your Holiday Marketing Pie

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How to Test and Learn While Running Always-On Campaigns

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Ad Budgets Under Fire: Smarter Marketing Strategies in Tough Times

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Transparency, Outcomes & the Future of Affiliate Marketing

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Smart Screens, Smarter Ads: How Mobile App Marketers Can Win Big with CTV

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Creative Testing for Outcomes: Strategies That Go Beyond Clicks

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The Human Touch in an AI World: Revolutionizing Performance TV in 2025

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How AI is Revolutionizing Performance TV Advertising in 2025

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Why TV Deserves More Credit in Your Marketing Attribution

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Q&A with Performance Branding Experts at Playbook, Rockerbox, & tvScientific

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Transparency & Control in a Programmatic Marketplace

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Performance Branding: The Key to Sustainable Growth in 2025

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How tvScientific’s $25.5M Series B is Ushering in the Future of Performance TV

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How to Get Budget & Buy-In for Performance TV Campaigns

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5 Performance TV Statistics All Marketers Need to Know in 2025

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What is Performance TV? A Comprehensive Guide to the Future of Advertising

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