The tvSci Guide: August 2026 Edition

Know which audiences are working, activate high-intent Pinterest shoppers, and start seasonal earlier.

August is when teams start shifting from “always-on” to “seasonal-ready.” The problem is you still need performance discipline: clear readouts, fewer wasted impressions, and faster ways to act on what’s working.

This month’s updates focus on:

• More transparency into audience performance, so you can optimize with evidence
• A new way to reach high-intent Pinterest shoppers via display
• Planning seasonal earlier, with proof points from our new trends report

What's New

Product Highlights

Coming Soon: The Audience Performance Report 

See which audience segments drive performance, so you can spend more efficiently.

What it does:  The Audience Performance Report provides granular performance visibility into specific audience segments within an ad group, including metric breakouts like CPA, ROAS, reach, and conversions.

Why customers care: When you can see what segments are driving results and what segments aren’t performing to your expectations, you can make fast adjustments to optimize your campaign without rebuilding the full structure.

How to use it:  Run one ad group, then use the Audience Performance Report to compare segments and adjust targeting based on what the data is actually showing.

Pinterest Display Ads 

Reach ready-to-buy Pinterest shoppers 

What it is: Pinterest Display Ads help you reach Pinterest’s high-intent shoppers within the Pinterest environment, reinforcing what they have seen on TV.

Why customers care:

• Tap into shopping signal: Reach users when they’re actively invested and ready to buy.
• Fast start: Bring creatives and let tvScientific optimize to your target.

Next step: If you want to test Pinterest Display Ads, reach out to your Account Manager.

Build Lookalike Segments In-App

What it is: Create Lookalike segments directly in tvScientific, powered by Pinterest audiences.

Why customers care: Lookalikes are one of the most effective ways to access new households with similar behaviors, interests, and attributes to your high-value audiences. This update enables you to uncover incremental growth with ease and could be your best performing audience strategy.

Next step: If you want to use Lookalikes and do not see the option in your account, reach out to your Account Manager.

Creative Spotlight

Pins & Aces: +27% lift in site visits

Pins & Aces used tvScientific’s Creative Advisor to identify a straightforward creative improvement: their ad was missing a voiceover. After adding it, they saw a 27% lift in site visits.

Why it matters: This is a good reminder that performance lifts are not always about new concepts. Sometimes the win is clarity: helping viewers connect the dots faster, understand the brand, and take the next step.

Read the full story

Community Events & Resources

Connect with tvScientific: Industry Insights & Upcoming Events!

	Meet tvScientific by Pinterest webinar: Watch on demand Missed the live session? You can now watch Meet tvScientific by Pinterest on demand. Watch now →
	Holiday & Seasonal Shopping Trends Report: Report launch Seasonal shopping is won before the biggest sale. 🛍️ According to tvScientific by Pinterest’s 2026 Holiday & Seasonal Shopping Trends Report, 76% of marketers say it is extremely or very critical to reach shoppers before they begin actively searching or comparing products, and 62% say they are starting campaigns earlier due to pressure to prove ROAS and revenue impact.1 The old seasonal playbook focused on the final conversion moment. The new one is about reaching shoppers sooner, shaping intent earlier, and tying that influence to real business outcomes. Access the full report→
	Your Guide to Gen X in 2026 Gen X has lived through every version of modern advertising. They remember appointment TV. They adapted to search. They watched social reshape discovery. They learned to compare, verify, and keep scrolling when something feels empty. That is what makes them such an important audience in 2026. Gen X is not hard to reach. But they are hard to convince. They look things up. They compare options. They decide whether a brand holds up. For marketers, that changes the role of TV. With Gen X, TV is not just where a brand gets seen. It is where a brand starts to feel established enough to earn the next step. Read the guide →
	Your Guide to Baby Boomers in 2026 Baby Boomers are often treated like the last audience standing in an older version of TV. The data tells a more interesting story. They have moved into streaming. They have embraced ad-supported viewing. And they still give TV something many other channels struggle to earn: focused attention. That is what makes this audience so valuable to understand in 2026. Baby Boomers may be less social-led, less mobile, and less interested in flashy ad formats than younger generations. But when TV works for them, it works for a reason. It feels clear. It feels credible. And it gives them enough to keep going. For marketers, that creates a different kind of opportunity. Not to make TV louder or trendier, but to make it more useful, more trustworthy, and easier to follow through on. Read the guide →

Want help turning these into an August plan? Reach out to your Account Manager and we’ll recommend:

• a clean audience test structure
• the first Pinterest Display Ads experiment to run
• an early seasonal timeline that still protects ROAS

Until next month,
Kaitlin Leimbach
Product Marketing