More flexible activation, smarter frequency optimization coming soon, and a clearer path to seasonal wins.
September is when holiday planning stops being theoretical. Budgets are being pulled forward, October Prime Day is getting treated like a real tentpole, and performance teams need cleaner proof and tighter controls.
This month’s updates focus on:
- More flexibility in how you activate
- Smarter optimization inputs, especially around exposure and frequency
- Seasonal planning reality, backed by new October Prime Day signals
What's New
Product Highlights
Coming soon: Frequency signals in tvScientific AI
Use frequency as an optimization signal, not just a control.
What it is: This builds on our in-house frequency capping foundation and turns exposure management into a more performance-aware optimization lever by using frequency as an AI optimization input.
Why customers care:
- Improve performance, reduce waste: The model learns whether additional exposures are helping or hurting conversion likelihood, and balances repeated exposure against diminishing returns.
- More intelligent at the household level: Household exposure management is extended into ML-driven bidding.
- No new workflow required: This is a platform performance upgrade, not a UI overhaul.
Next step: Ask your Account Manager about rollout timing and how to structure a clean “before vs after” readout once it’s live.
Coming soon: Audience Insights
The discovery and expansion layer for audience strategy.
What it is: Audience Insights is coming soon to help advertisers move from reporting to smarter next steps.
Why customers care:
- Uncover high-potential targeting opportunities
- Move from reporting to action faster
- Scale performance with more confidence
Next step: If you want to be notified when Audience Insights is available, reach out to your Account Manager.
New: Lookalike Segments best practices guide (coming soon)
Scale with lookalikes, with fewer wrong turns.
What it is: A best practices guide for creating effective lookalike segments (powered by Pinterest audiences).
Why customers care: Advertisers are seeing strong results finding new customers and driving conversions using lookalike segments. You can now test the feature directly in-app, no support ticket required. This guide will help you get to a cleaner setup faster.
Customer Spotlight
Video spotlight: AMP
Community Events & Resources
Connect with tvScientific: Industry Insights & Upcoming Events!
If you want a September plan that sets you up for October Prime Day without blowing efficiency, reach out to your Account Manager and we’ll map a tight test structure.
Until next month,
Kaitlin Leimbach
Product Marketing
