Welcome to tvSci Guide! Read more for October 2025 product updates, customer spotlights, and pro tips that help you get the most out of Performance TV.
Welcome to tvSci Guide!
The holiday season is officially here…and so are the biggest opportunities for Performance TV. This month’s tvSci Guide unwraps new tools for campaign transparency and efficiency, proof-driven insights from real advertisers, and creative ways to finish 2025 strong.
What’s new
Product Highlights
Coming Soon
1. Change Log: See Every Campaign Event at a Glance
We’ve introduced a set of predefined events and goals you can choose from when setting up campaigns. These replace manually-defined events, and enable better clarity, consistent reporting, and campaign optimization.
Improved Transparency & Accountability
View every change made, by who, when, and why.
Faster Troubleshooting & Optimization
Identify what’s impacting results and act immediately.
Better Collaboration & Workflow Efficiency
Keep everyone on the same page and reduce duplication.
2. Creative Bulk Edits: Update Creatives in Just a Few Clicks
Managing high-volume campaigns just got simpler.
Streamlined Creative Management
Edit and apply creative updates across multiple campaigns at once.
Scalable Campaign Execution
Manage assets across Ad Groups for efficiency at scale.
Consistent Messaging & Brand Control
Keep every message aligned and accurate.
Coming Soon
3. In-Platform Experiments for Smarter Optimization
Our new In-Platform Experiments will feature A/B testing directly into your campaign workflow, letting you compare creatives, audiences, and bidding strategies in real time.
- Experiment in-platform: Run performance tests directly in tvScientific
- Act fast: Identify winning strategies with live data and instant insights
- Collaborate easily: Partner with your Account Manager to design your next test
Interested in trying it out? Reach out to your tvScientific Account Manager for early access and setup guidance.
Why it Matters
Together, these updates — from Change Log transparency, to streamlined Creative Bulk Edits, to upcoming In-Platform Experiments — give you more control, clarity, and speed in every stage of campaign management.
Smarter workflows. Faster insights. Better results.
Community Events & Resources
Connect with tvScientific: Industry Insights & Upcoming Events!
Customer Spotlight
Guaranteed Outcomes for Wildgrain
When subscription brand Wildgrain first tested tvScientific, they aimed for steady growth — and ended up driving 150% YoY subscriber growth.
Using tvScientific’s Guaranteed Outcomes model and AI-powered targeting, they scaled efficiently, repurposed creative assets, and proved measurable ROI.
“Looking back, I wish we had started earlier. That’s the advice I’d give to anybody: Start earlier. Even with limited resources and tight budgets, testing Performance TV is a worthwhile endeavor.”
Rose Hopkins
Growth Marketing Lead, Wildgrain
Learn how Wildgrain turned transparency into transformation.
Campaign Starters
Holiday Momentum Playbook
With Black Friday and Cyber Monday right around the corner, these themed ideas can help you meet audiences where they are — and keep the performance rolling into Q1.
Gift Season, Guaranteed
Spotlight last-minute convenience, delivery, and premium gifting.
Target
Frequent Shoppers, Beauty Products, Home & Garden audiences.
Cozy Comfort
Showcase in-home entertainment, comfort products, and lifestyle moments.
Target
Lifestyle, Family, and Streaming audiences.
New Year, Next You
Inspire fresh starts with fitness, wellness, and finance messaging.
Target
Lookalike audiences modeled on top converters from Q4 2024
Wrapping Up
That’s a wrap on the October tvSci Guide! From new tools like Change Log and Creative Bulk Edits, to proof-backed success stories and holiday inspiration. We’re here to help you end the year strong.
