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The most sophisticated performance advertising platform for CTV

We make TV advertising accessible and measurable for brands and apps of all sizes.

Our Customers
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HubSpot Video

tvScientific simplifies and automates CTV buying and optimization. And, we leverage massive data to prove the actual value of TV advertising.

Only when you trust the data, can you feel confident CTV
is driving the best ROAS performance.

Solutions
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Simplicity

Our self managed platform is custom built for performance marketers. You can easily set up, measure and optimize CTV campaigns, just like with search and social.

We connect you with 95% of AVOD streaming apps through direct deals so you reach the entire CTV universe with one platform. And, we give you all the right controls to quickly target, measure and scale your campaigns successfully.

Automation & Optimization

Our proprietary automation and optimization technology does the heavy lifting to drive top performance based on your advertising goals.

We deliver actionable, real time reporting to give you confidence your campaigns are delivering their best performance. Our Always-on Incrementality testing feature provides you valuable insights into the incremental value of your CTV campaigns, giving you further assurance you are driving the right outcomes.

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Radical Data Transparency

We provide all the transparency you need to connect the dots between CTV ad exposure and outcomes via deterministic 1:1 ID matching so you can trust your campaign results.

We understand marketers and data science teams need to see for themselves every aspect of campaign data. Our platform lets you view down to event log-level date/time stamp for each impression alongside media costs, data costs and more.

Why CTV advertising is the next performance channel

 

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What makes CTV advertising special — and why the rapid adoption we’re seeing makes sense — is that it marries the massive power of TV with the measurability of digital marketing. Based on our data across campaigns that have generated millions of outcomes, TV outperforms search in terms of potential scale and cost per outcome, where the outcome is a website visit, a sale, ROAS, or cost per app install.

Advertisers have always known that TV is powerful. They just didn’t have a means of accurate measurement. Now, CTV advertising reveals exactly how powerful the medium is with concrete data.

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Latest tvScientific announcements

News

tvScientific Names Former Hulu, Xandr and Snap Inc. Executive Matthew ...

tvScientific Press -  
10 August 2022
Matthew Koontz to advance sophisticated CTV buying and measurement solutions for performance marketers   LOS ANGELES, Aug. 9, 2022 — tvScientific, the leading connected TV ...
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News

tvScientific Partners with MetricWorks for Enhanced Incrementality ...

tvScientific -  
12 July 2022
The partnership increases insight into CTV performance in marketing mix strategies LOS ANGELES, Jul. 11, 2022 — Leading, connected TV performance advertising platform tvScientific ...
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News

tvScientific Partners with Adjust for CTV Integration

tvScientific Press -  
18 May 2022
The latest partnership enhances omnichannel strategies from impression to post-app installation Leading connected TV performance advertising platform, tvScientific, today ...
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